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How to Make ChatGPT Sound Like a Qualified Professional (Not a Wellness Coach)
Sam Ferguson 08/12/2025 Sam Ferguson 08/12/2025

How to Make ChatGPT Sound Like a Qualified Professional (Not a Wellness Coach)

Excerpt: Your qualifications took years to earn. Your marketing should sound like it. Learn how to make ChatGPT reflect professional expertise, not wellness coach fluff.

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On-Page SEO Checklist for Wellness Blogs
SEO and Website Visibility Sam Ferguson 02/12/2025 SEO and Website Visibility Sam Ferguson 02/12/2025

On-Page SEO Checklist for Wellness Blogs

If you have set up Personalisation, the next step is getting your posts found. Use this plain-English checklist each time you publish. It is short, repeatable, and designed for practitioners who write in between client work

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ChatGPT Personalisation Settings that Sound Human
Content Creation and Blogging Sam Ferguson 30/11/2025 Content Creation and Blogging Sam Ferguson 30/11/2025

ChatGPT Personalisation Settings that Sound Human

Make ChatGPT sound like you. Download the template, set up Personalisation in minutes, then run quick checks for length and voice to create natural, on-brand drafts.

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5 Reasons Your Squarespace Website Isn't Showing Up on Google
SEO and Website Visibility Sam Ferguson 19/11/2025 SEO and Website Visibility Sam Ferguson 19/11/2025

5 Reasons Your Squarespace Website Isn't Showing Up on Google

85% of Squarespace websites don't rank on Google. Not because they're badly built, but because they weren't set up with search in mind from the start. If you're a nutritional therapist or women's health practitioner who's built a beautiful site but still feels like the world's best-kept secret, this is probably why.

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SEO vs Google Ads: Stop Paying, Stop Ranking
SEO and Website Visibility Sam Ferguson 03/11/2025 SEO and Website Visibility Sam Ferguson 03/11/2025

SEO vs Google Ads: Stop Paying, Stop Ranking

Ads work while you pay. SEO keeps working while you sleep. See where clicks really go and the simple Squarespace fixes that build lasting visibility.

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What Squarespace, Wix, WordPress & Showit Won’t Do For You
SEO and Website Visibility Sam Ferguson 14/10/2025 SEO and Website Visibility Sam Ferguson 14/10/2025

What Squarespace, Wix, WordPress & Showit Won’t Do For You

Squarespace, Wix, WordPress and Showit won’t set up search visibility for you. Learn the essential steps that help your site get found by the right clients. And, no it’s no quick fix and that’s the reality.

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Why I'd Never Pay Per Click (and the One Time I Would)
SEO and Website Visibility Sam Ferguson 07/10/2025 SEO and Website Visibility Sam Ferguson 07/10/2025

Why I'd Never Pay Per Click (and the One Time I Would)

Wondering whether to invest in Google Ads or focus on SEO? Learn why organic search typically offers wellness professionals better long term value, lower costs, and higher trust, plus discover the one specific scenario where PPC actually makes strategic sense.

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How to Increase Your Website Traffic Without Being a Slave to Social Media
SEO and Website Visibility Sam Ferguson 03/10/2025 SEO and Website Visibility Sam Ferguson 03/10/2025

How to Increase Your Website Traffic Without Being a Slave to Social Media

Want more traffic without living on Instagram? Use website-first SEO, content, email, and partnerships to build steady enquiries sustainably and without the burnout.

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How To Turn Your Nutritional Therapy Qualifications Into Search-Friendly Content
Content Creation and Blogging Sam Ferguson 30/09/2025 Content Creation and Blogging Sam Ferguson 30/09/2025

How To Turn Your Nutritional Therapy Qualifications Into Search-Friendly Content

Your ION training and professional qualifications aren't just credentials - they're your complete content strategy. Simple system to transform them into search-friendly content.

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Translating Professional Expertise Into Online Authority
Content Creation and Blogging Sam Ferguson 24/09/2025 Content Creation and Blogging Sam Ferguson 24/09/2025

Translating Professional Expertise Into Online Authority

How to transform years of professional training into compelling content that dominates search results and attracts clients who value expertise.

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Why Your Excellent Qualifications Aren't Reaching the Right People Online
Content Creation and Blogging Sam Ferguson 22/09/2025 Content Creation and Blogging Sam Ferguson 22/09/2025

Why Your Excellent Qualifications Aren't Reaching the Right People Online

Why qualified nutritional therapists remain invisible online while less credentialed practitioners book out their programmes. Part 1 of our visibility series.

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How to Raise Your Online Profile as a Nutritional Therapist in 2025
Digital Marketing and Lead Generation Sam Ferguson 30/08/2025 Digital Marketing and Lead Generation Sam Ferguson 30/08/2025

How to Raise Your Online Profile as a Nutritional Therapist in 2025

Transform your nutritional therapy practice with these 10 proven digital strategies. Learn how to attract ideal clients, build authority online, and grow your business without the marketing overwhelm.

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The Ultimate Guide to Blogging for Wellness Practitioners:
Content Creation and Blogging Sam Ferguson 29/08/2025 Content Creation and Blogging Sam Ferguson 29/08/2025

The Ultimate Guide to Blogging for Wellness Practitioners:

Discover how to create blogs that build authority, attract ideal clients, and work with modern AI search systems. A complete guide designed for busy wellness practitioners who want sustainable results.

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How to Use ChatGPT for Marketing (Does Google Care?)
SEO and Website Visibility Sam Ferguson 23/08/2025 SEO and Website Visibility Sam Ferguson 23/08/2025

How to Use ChatGPT for Marketing (Does Google Care?)

Learn how to use ChatGPT for marketing effectively whilst maintaining quality. Discover Google's real stance and expert techniques for authentic AI content.

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Your AI Snippet Success Plan: 5 Essential Steps to Get Started
Sam Ferguson 23/08/2025 Sam Ferguson 23/08/2025

Your AI Snippet Success Plan: 5 Essential Steps to Get Started

Transform your snippet knowledge into action with this practical 5-step plan. Perfect for busy health practitioners ready to get started today.

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How to Optimise Your Health Content for AI Snippets: Step-by-Step Guide
SEO and Website Visibility Sam Ferguson 22/08/2025 SEO and Website Visibility Sam Ferguson 22/08/2025

How to Optimise Your Health Content for AI Snippets: Step-by-Step Guide

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What Are AI Snippets? 7 Reasons Health Practitioners Need to Care in 2025
SEO and Website Visibility Sam Ferguson 22/08/2025 SEO and Website Visibility Sam Ferguson 22/08/2025

What Are AI Snippets? 7 Reasons Health Practitioners Need to Care in 2025

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How to Improve Blog SEO with Two Simple Tweaks
Content Creation and Blogging Sam Ferguson 15/07/2025 Content Creation and Blogging Sam Ferguson 15/07/2025

How to Improve Blog SEO with Two Simple Tweaks

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Is SEO Still the Smartest Move You Can Make in 2025?
SEO and Website Visibility Sam Ferguson 13/06/2025 SEO and Website Visibility Sam Ferguson 13/06/2025

Is SEO Still the Smartest Move You Can Make in 2025?

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Search Intent SEO: The Key to Attracting Clients Who Are Ready to Book
SEO and Website Visibility Sam Ferguson 06/06/2025 SEO and Website Visibility Sam Ferguson 06/06/2025

Search Intent SEO: The Key to Attracting Clients Who Are Ready to Book

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