You became a nutritional therapist to help people heal, not to become a content creator. Discover sustainable, search-based strategies that let your expertise do the talking.

You've invested in a professional website. You're qualified, experienced, and available to help people in your local area. So why aren't local clients finding you? The answer might be simpler than you think: Google Business Profile.

AI search tools like ChatGPT, Perplexity, and Gemini are changing how clients find practitioners. The good news? If you're building your Google SEO, you're already building AI visibility too.

Adam Mosseri's Instagram tips work brilliantly for creators. But if you're a qualified practitioner struggling to make them work, it's not you. The platform simply wasn't designed for professional service businesses.

You spent years training to become a qualified practitioner, not a content creator. So why does every marketing expert tell you to 'show up daily' on Instagram? Here's the truth: your professional qualifications are already a complete content strategy.

You invested thousands in a professional website. It's beautiful, it's mobile-responsive, it's got all the right pages. So why isn't anyone contacting you? Here's the uncomfortable truth about invisible websites and what you can do about it.

If Instagram leaves you feeling drained and wondering whether there's actually another way to grow your wellness practice, these five evidence-based strategies prove there is. Better ROI, less burnout, more sustainability.

Qualified practitioners aren't afraid of ChatGPT getting things wrong because they understand something everyone else has missed: you're meant to be the expert, not the AI.

Start 2026 with five straightforward SEO wins that help qualified wellness practitioners improve visibility without the overwhelm. Practical guidance you can implement today.

Your qualifications took years to earn. Your marketing should sound like it. Learn how to make ChatGPT reflect professional expertise, not wellness coach fluff.

If you have set up Personalisation, the next step is getting your posts found. Use this plain-English checklist each time you publish. It is short, repeatable, and designed for practitioners who write in between client work

Make ChatGPT sound like you. Download the template, set up Personalisation in minutes, then run quick checks for length and voice to create natural, on-brand drafts.

85% of Squarespace websites don't rank on Google. Not because they're badly built, but because they weren't set up with search in mind from the start. If you're a nutritional therapist or women's health practitioner who's built a beautiful site but still feels like the world's best-kept secret, this is probably why.

Ads work while you pay. SEO keeps working while you sleep. See where clicks really go and the simple Squarespace fixes that build lasting visibility.

Squarespace, Wix, WordPress and Showit won’t set up search visibility for you. Learn the essential steps that help your site get found by the right clients. And, no it’s no quick fix and that’s the reality.

Wondering whether to invest in Google Ads or focus on SEO? Learn why organic search typically offers wellness professionals better long term value, lower costs, and higher trust, plus discover the one specific scenario where PPC actually makes strategic sense.

Want more traffic without living on Instagram? Use website-first SEO, content, email, and partnerships to build steady enquiries sustainably and without the burnout.

Your ION training and professional qualifications aren't just credentials - they're your complete content strategy. Simple system to transform them into search-friendly content.

How to transform years of professional training into compelling content that dominates search results and attracts clients who value expertise.

Why qualified nutritional therapists remain invisible online while less credentialed practitioners book out their programmes. Part 1 of our visibility series.