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Top 7 Blog Posts That Will Attract More Clients to Your Nutrition Website
Are you wondering how to get to the top of search pages?
You’re not alone. Many nutritionists struggle to increase their website’s visibility and attract the right clients. The truth is, SEO isn’t just about technical tweaks—it’s about creating content that works for you.
That’s where strategic blogging comes in. Unlike social media posts, which disappear within hours, a well-optimised blog post is evergreen—it continues to bring in website visitors, build trust, and establish your authority for years.
Struggling to get more eyes on your nutrition website? These seven blog topics will not only boost your SEO but also help you connect with your ideal clients and grow your business.
Don’t forget to pin it.
In this guide, I’ll walk you through the top seven blog topics that can help you rank higher on Google, attract ideal clients, and turn your website into a powerful marketing tool.
Table of Contents
Educational ‘How-To’ Guides
Common Myths and Misconceptions About Nutrition
Case Studies and Client Success Stories
Comparisons and ‘Best Of’ Lists
Behind-the-Scenes of Your Approach
Seasonal and Trending Health Topics
FAQs and Troubleshooting Blog Posts
1. Educational ‘How-To’ Guides
Your potential clients are searching for clear, practical advice to improve their health. ‘How-to’ guides position you as the expert they need while helping them solve real-life problems.
Example Topics:
How to Improve Gut Health Naturally
How to Balance Blood Sugar Through Diet
How to Meal Plan for Fertility
These blogs don’t just provide information—they build trust and attract high-intent website visitors who are actively looking for solutions.
See my blog post, 50 Keywords for a Nutritionist’s Website, for ideas on keyword strategies.
Mistakes to Avoid
❌ Writing overly technical content—keep it accessible
✅ Use client-friendly language, as if you’re explaining it in a session
2. Common Myths and Misconceptions About Nutrition
With so much misinformation online, busting myths positions you as a credible authority and sparks engagement.
Example Topics:
Busting the Top 5 Myths About PCOS and Diet
The Truth About Intermittent Fasting for Women’s Health
Are Carbs Really Bad for You? A Nutritionist’s Take
Mistakes to Avoid
❌ Writing without evidence—always cite reputable sources
✅ Make it relatable—use real client scenarios or research
3. Case Studies and Client Success Stories
Clients trust results, not just words. Case studies showcase how your expertise transforms lives, making them a powerful sales tool.
Example Topics:
How I Helped a Client Reverse IBS Symptoms with Nutrition
A PCOS Client’s Journey to Balanced Hormones
What Happened When My Client Removed Gluten for 30 Days
Mistakes to Avoid
❌ Focusing only on the results—share the journey too
✅ Keep it anonymized if needed, but make it personal and relatable
4. Comparisons and ‘Best Of’ Lists
Comparison-style blogs help potential clients make informed decisions while naturally incorporating secondary keywords for SEO.
Example Topics:
Best Supplements for Fertility (According to a Nutritionist)
Whole Food Diet vs. Keto: Which is Better for Hormonal Balance?
My Top 5 Go-To Breakfasts for Blood Sugar Stability
Mistakes to Avoid
❌ Writing generic lists—inject your personal expertise
✅ Provide actionable takeaways and link to resources
5. Behind-the-Scenes of Your Approach
Potential clients don’t just want to know what you do—they want to know how and why you do it. Personal, behind-the-scenes blogs help you build trust before someone even books a call.
Example Topics:
What It’s Like to Work with Me as a Nutritionist
A Day in the Life of a Functional Medicine Practitioner
My Personal Health Journey & How It Shapes My Approach
Mistakes to Avoid
❌ Keeping it too polished—let your personality shine through
✅ Be real and share why you do what you do
6. Seasonal and Trending Health Topics
Writing about timely topics boosts engagement and shows your content is fresh and relevant.
Example Topics:
Best Foods to Support Immunity During Flu Season
How to Maintain Healthy Eating Habits Over Christmas
Is Seed Cycling Worth the Hype?
Mistakes to Avoid
❌ Waiting too long to publish—seasonal content must be timely
✅ Optimize for trending keywords and refresh old content annually
7. FAQs and Troubleshooting Blog Posts
Answering common client questions not only boosts SEO but positions you as the go-to expert in your niche.
Example Topics:
Why Am I Bloated After Every Meal?
What to Do If You’ve Tried ‘Everything’ for Hormonal Balance
What’s the Best Way to Transition to a Plant-Based Diet?
Mistakes to Avoid
❌ Writing shallow answers—go beyond the surface
✅ Link to deeper resources on your site for further learning
The Secret to Blogging Success? Make It Personal.
The biggest mistake many nutritionists make with blogging? Following generic advice.
Your personality, your story, and your expertise are your biggest assets.
Many practitioners share similar knowledge, but no one has your exact experience or approach. That’s why the best-performing blogs:
✅ Are deeply aligned with your niche – Write about topics your ideal clients are already looking for. If you specialise in fertility nutrition, your content should reflect that expertise.
✅ Showcase your personality and unique methods – Don't be afraid to write how you talk. The best blogs feel natural and help your audience connect with you as a person.
✅ Make it clear why you are the right fit – If a potential client reads your blog, they should walk away knowing exactly how your approach is different from others in your field.
Common Blogging Mistakes to Avoid
🚫 Not niching down – If your blog tries to speak to everyone, it speaks to no one. Your clients need to feel that you understand their specific needs—generic content won’t attract the right people.
🚫 Following blanket advice – The most successful blogs sound like you. Don’t just regurgitate the same nutrition advice found everywhere—bring your personality and approach to the forefront.
🚫 Not optimising for SEO – A blog post without SEO is like a business card no one ever sees. Ensure you're using strategic keywords, clear headings, and internal linking.
🚫 Being inconsistent – Blogging once every six months won’t bring results. Consistency is key. Even one post a month can significantly improve your website’s traffic over time.
FAQs
Can you pay to be at the top of Google?
Yes, but that’s through Google Ads. SEO, on the other hand, is about building organic, long-term traffic that doesn’t disappear when you stop paying.
How do I rank on Google in the first 24 hours?
Realistically, you won’t. SEO takes time, but a well-optimised post can start gaining traction within weeks.
Many nutritionists ask me, ‘How can I get to the top of search pages?’
The answer isn’t just SEO tricks—it’s creating high-value content that showcases your expertise and speaks directly to your ideal clients.
Generic content won’t get you noticed, but personalised, SEO-rich, client-focused content will. If you're ready to build a blog strategy that actually works, explore my SEO Blueprint package and take the first step toward long-term growth.
You might like to read:
How SEO Can Help You Attract Aligned Clients and Enquiries
Top 3 Website Features That Build Trust with Potential Clients
If you've read this and you're still uncertain about where to place your marketing efforts, The Digital Visibility Handbook is here to help.
This guide cuts through the noise of online marketing and gives you a clear, practical approach to digital visibility. No gimmicks—just real, actionable insights to help you make informed decisions about where to focus your efforts. If you're tired of the constant marketing chatter and just want some clarity about your options so you can work out YOUR right way of marketing your business, then this is for you.
If you‘re ready for hands-on support, my SEO Blueprint Package is designed for nutritionists and health practitioners just like you who want a clear, effective SEO strategy without the fluff. From a full SEO audit to implementing essential SEO foundations, I’ll help you get discovered.
🔗 Learn More About My SEO Blueprint
💬 Book a Free Enquiry Call
Sam Ferguson is a website designer and SEO specialist for nutritionists, functional medicine practitioners, and women in wellness. With a unique blend of industry insight and technical expertise, Sam helps clients create impactful websites that attract, engage, and convert. When she’s not designing, you’ll find her sharing practical digital marketing tips to help wellness professionals grow their online presence with confidence.