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50 Keywords For a Nutritionist's Website
Optimising your website with the right keywords is one of the most effective ways to attract clients and boost your online visibility.
In this blog, I’ve researched and compiled 50 valuable keywords for UK-based nutritionists, categorised by topic. These keywords include short and long-tail variations to help you rank higher on search engines and connect with your ideal audience.
This research was conducted using reliable SEO tools, including Google Keyword Planner and SEMrush, and focuses on the UK market to ensure relevance for your audience.
Don’t forget to pin it.
What Are Long-Tail Keywords?
Long-tail keywords are highly specific search phrases, often containing three or more words, that target niche audiences. For example, instead of using a broad term like "nutritionist," a long-tail keyword might be "PCOS nutritionist for hormonal balance."
While long-tail keywords tend to have lower search volumes, they face less competition, making them easier to rank for. They also attract a more specific audience, which is invaluable for nutritionists looking to connect with clients who need their expertise.
Long-tail keywords are your secret weapon for connecting with clients who are actively searching for the specific services you offer.
General Nutrition Keywords
High Competition
1. Nutritionist near me
2. Registered dietitian UK
3. Holistic nutritionist
Medium Competition
4. Functional nutritionist UK
5. Certified nutrition specialist
6. Sports nutritionist London
Low Competition (Long-Tail)
7. Plant-based nutritionist in [City]
8. Paediatric nutritionist London
9. Online vegan nutritionist services
Fertility Nutrition Keywords
High Competition
10. Fertility nutritionist UK
11. Best foods for fertility
Medium Competition
12. Nutrition for fertility treatments
13. Fertility supplements advice
Low Competition (Long-Tail)
14. Preconception nutrition tips
15. Nutrition for IVF success rates
16. Fertility dietitian for male infertility
17. Meal plans for hormone balance and fertility
PCOS (Polycystic Ovary Syndrome) Nutrition Keywords
High Competition:
18. PCOS meal plan
19. Best diet for PCOS
Medium Competition:
20. PCOS nutritionist online
21. Foods to avoid with PCOS
Low Competition (Long-Tail):
22. PCOS-friendly recipes for weight management
23. Nutrition for PCOS-related insulin resistance
24. PCOS and fertility supplements
25. Managing PCOS with a non-diet approach
Gut Health Keywords
High Competition:
26. Gut health nutritionist
27. Anti-inflammatory diet
Medium Competition:
28. Best foods for gut health UK
29. Probiotic-rich foods
Low Competition (Long-Tail):
30. Gut healing diet for beginners
31. Foods to improve digestion for IBS
32. Nutrition for post-antibiotic gut recovery
33. Gut health meal plans for hormone balance
Hormonal Balance Keywords
High Competition:
34. Hormonal balance nutritionist
35. Foods to balance hormones
Medium Competition:
36. Diet for adrenal fatigue recovery
37. Menopause nutrition tips
Low Competition (Long-Tail):
38. Natural hormone balance recipes
39. Thyroid-friendly meal plans
40. Nutrition to support PMS relief
41. Hormonal acne diet and supplements
Additional Niche Areas
High Competition:
42. Functional medicine nutritionist
43. Weight-inclusive nutrition services
Medium Competition:
44. Online nutritionist consultations UK
45. Nutritionist specialising in autoimmune disorders
Low Competition (Long-Tail):
46. Meal plans for anti-inflammatory diets
47. Nutritionist for plant-based athletes
48. Affordable nutritionist near me
49. Holistic nutrition for stress management
50. Best supplements for gut-brain health
Why Focus on Long-Tail Keywords?
Top Tip: Long-tail keywords are ideal for anyone starting their SEO strategy. These specific phrases may have lower search volumes, but they’re easier to rank for and can attract more targeted traffic. For example, "Gut healing meal plan for beginners" is far less competitive than "Gut health diet" and will likely connect you with clients searching for that precise service.
Starting with long-tail keywords can help you gain momentum more quickly while establishing authority in niche areas.
How to Use These Keywords
To maximise the impact of these keywords:
Content Creation: Use them naturally in blog posts, service pages, and FAQs.
SEO Essentials: Incorporate them into meta titles, descriptions, headers, and image alt tags.
Local SEO: Add geographic modifiers (e.g., "London," "UK") to attract local clients.
By combining high, medium, and low-competition keywords in your content strategy, you can create a structured approach to SEO that works in harmony with search engine algorithms. SEO isn’t about quick wins—it’s a long-term strategy grounded in understanding your audience’s search behaviour and tailoring your content to meet their needs.
If you’re ready to start optimising your website for aligned visibility, explore how these keywords can enhance your content and connect you with clients who truly resonate with your values. Need guidance? Let’s have a conversation about how SEO could transform your digital presence.
If you've read this and you're still uncertain about where to place your marketing efforts, The Digital Visibility Handbook is here to help.
This guide cuts through the noise of online marketing and gives you a clear, practical approach to digital visibility. No gimmicks—just real, actionable insights to help you make informed decisions about where to focus your efforts. If you're tired of the constant marketing chatter and just want some clarity about your options so you can work out YOUR right way of marketing your business, then this is for you.
If you‘re ready for hands-on support, my SEO Blueprint Package is designed for nutritionists and health practitioners just like you who want a clear, effective SEO strategy without the fluff. From a full SEO audit to implementing essential SEO foundations, I’ll help you get discovered.
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Sam Ferguson is a website designer and SEO specialist for nutritionists, functional medicine practitioners, and women in wellness. With a unique blend of industry insight and technical expertise, Sam helps clients create impactful websites that attract, engage, and convert. When she’s not designing, you’ll find her sharing practical digital marketing tips to help wellness professionals grow their online presence with confidence.