The SEO
Blueprint
The Searchability Solution for Wellness Practitioners
Who are Ready to be Discovered
85% of Squarespace websites don’t rank on Google, although that’s not just a Squarespace problem.
Without solid SEO, even the most beautifully designed site can go unnoticed.
•
NUTRITIONAL THERAPISTS
•
HORMONE SPECIALISTS
•
HEALTH COACHES
•
HEALTH PRACTITIONERS
•
DIETICIANS
•
FUNCTIONAL MEDICINE PRACTITIONERS
• NUTRITIONAL THERAPISTS • HORMONE SPECIALISTS • HEALTH COACHES • HEALTH PRACTITIONERS • DIETICIANS • FUNCTIONAL MEDICINE PRACTITIONERS
Three Reasons to Invest in SEO
Be Found by Active Searchers
The wellness industry is booming, and people are already searching for what you offer. Whether they’re looking for a fertility nutritionist, a functional medicine expert, or hormone support, potential clients are out there right now, are you showing up for them? SEO helps ensure that when they type in their questions, your website is the answer they find.
Stop Relying on Social Media Alone, Create Evergreen Content That Works for You
With an increase in paid ads across Meta platforms and the constant game of kiss chase with ever-changing algorithms, it’s harder than ever to rely on social media for visibility. User intent on social platforms is often passive, with people scrolling for entertainment rather than actively looking for solutions. SEO builds evergreen content, resources that work for you long after they’re published, attracting high-intent visitors who are ready to take action.
AI is Changing the Game, Sturdy SEO Foundations Matter More Than Ever
With the rise of AI tools like ChatGPT alongside Google, search behaviour is evolving. More people are turning to AI-generated answers, but they still need experts they can trust. Having a well-structured, optimised website signals credibility and ensures that your expertise remains visible, no matter how search evolves. Future-proof your online presence with solid SEO foundations now.
THE SEO BLUEPRINT
Set Up Your Website for Long-Term Visibility and Growth
A one-off SEO package for wellness professionals who want expert strategy and real results.
Includes technical SEO, full keyword research, and a personalised 6-month content plan to keep your visibility growing long after we’re done.
-
Complete review and implementation of all technical SEO across your site (URL, images, titles, and descriptions)
Comprehensive keyword research, competitor analysis and SEO strategy development, with implementation on 6 core website pages
A tailored content roadmap for measurable growth containing:
12-piece personalised blog plan including researched primary and secondary keywords, URLs, SEO titles and descriptions.
3 master blog style templates and a ‘New Post Brief’ template (both can be used with a copywriter or ChatGPT)
Technical SEO guidance to use across each blog post.
SEO Instructions for adding new site content.
Google Search Console and Google Business Profile setup walkthroughs
AI/ChatGPT guidance for creating high-quality content with ease
Future blog planning and strategy support
The base package covers SEO implementation on 6 core website pages. Websites with more than 6 core pages can be scoped and quoted based on your needs.
-
As quick as 5-7 business days (following agreed start date and completion of onboarding docs) with zero interruption to user experience.
You can expect results in 4-6 months following the implementation of all recommendations (it is possible to see results much quicker).
-
Completion of a Client Profiling Questionnaire, Brand Strategy Workbook, and a ‘kick-off’ session - to ensure your SEO aligns with your unique business goals.
I will need you to be available for questions, approval of content restructures and possibly quick ad-hoc catch-ups if the need arises while I’m working. -
The SEO BLUEPRINT package starts at £1000 for 6 core website pages.
I require a 50% deposit upon booking and the remaining 50% prior to completion, payable via bank transfer.
If you are a member of The Fertility Nutrition Centre, please contact me for your colleague discount.
-
Women’s health and wellness professionals with a Squarespace website who want to improve their visibility and attract more of the right clients
Business owners who want expert SEO strategy and implementation for their core site pages — without locking into a long-term retainer
Those who feel overwhelmed by SEO but are ready to take clear, structured action
Practitioners who are willing to do the work, from learning how SEO works to implementing the blog plan and continuing the momentum after the initial setup
Anyone who wants to feel more confident managing their online presence, with expert guidance they can follow step-by-step
This package includes a done-for-you implementation on your core page and a clear, actionable system to continue growing your visibility through content, blogs, and updates.
It’s ideal if you’re ready to lock in the foundations now and build a stronger, more visible online presence that supports your business for years to come.
Want Something More Ongoing and Fully Managed?
If you're nodding along but know you'd rather have long-term support that’s completely hands-off, the SEO Partnership might be the better fit.
It’s designed for wellness professionals who want an expert by their side to take care of the strategy, content, and optimisation while they focus on their work.
MY SEO gift to you
SEO isn’t a one-and-done job, and as your site evolves, you need the tools to keep your content search-friendly and discoverable and I’m not about leaving you high and dry. These resources are designed to help you maintain SEO best practices—without second-guessing every update.
GOOGLE BUSINESS PROFILE MASTERY
A concise, downloadable guide to maximise your Google Business Profile and position you in your space before clients even click on your site.
SEO EVERY TIME: The Essential Squarespace Instruction Kit for Every New Page + Blog Post
So you know exactly how to optimise every piece of content you create for your website for maximum impact.
WHY WORK WITH ME?
I specialise in supporting wellness practitioners like you. With experience and knowledge of your industry, I provide SEO support and implementation to help you:
SUSTAINABLY INCREASE YOUR VISIBILITY.
CONNECT THOSE WE BOTH KNOW NEED YOUR SERVICES.
ENSURE YOUR WEBSITE DOESN’T JUST ACT AS A DIGITAL PLACEHOLDER.
Your website deserves to be seen by the people who need your expertise most. Without SEO, a great website is a missed opportunity.
Let’s change that.
FAQ
-
A full SEO setup and strategy covering technical SEO, on-page optimisation for up to 10 pages, keyword research, layout suggestions, and a strategic 6-month blog plan.
-
Once onboarding is complete, your SEO Blueprint will be delivered within 5–7 business days — no disruption to your live site.
-
You can start with a fast-turnaround SEO Health Check — a concise audit and report with four high-impact and personalised actions you can start doing yourself. Details are at the bottom of this page.
Not ready for the SEO Blueprint package?
But you want to find out your website’s current SEO status?
Start with the SEO Health Check and find out your website's potential and what’s holding it back!
A complete SEO audit and report in black and white containing insights into your website’s performance and 4 high-level actionable recommendations.
-
A clear and concise audit of your website's SEO status delivered as a PDF report in 24-36hours.
Includes four high-impact, immediately actionable recommendations to improve your SEO, and lays the groundwork if you decide to move on to the SEO Blueprint or Partnership down the line.
-
3 business days.
Expect results in 4-6 months following implementation of all recommendations (it is possible to see results much quicker)
-
The SEO Health Check is £225.
To be paid in full at the point of booking. Click here to enquire and book.
-
Those who’ve built their own site and plan to do their own SEO
Those who manage their own site and content but lack insight and strategy.
Whichever level of SEO support…
Get a step ahead with my ‘5 Google Search Secrets’ and start understanding and unlocking your Squarespace website’s potential today.