FOUND & FOLLOWED
GROW YOUR Instagram AUDIENCE. FINALLY.
A 90-day programme for women in health and wellness who are done being the world's best-kept secret.
Built around Instagram's Trial Reels function, it puts you in front of people who haven't heard of you yet with content designed to convert them to followers. At scale. Without ads.
Early bird pricing available until midnight Sunday 7th June.
Does any of this sound familiar to you?
You’ve put in the work for longer than you would like to admit. You’ve taken the advice, locked in the strategies, and created content you are genuinely proud of. And still, nothing much changes.
The algorithm shifts. You spend real time on a post, and it gets twelve likes, three of which are from people who already know you. You wonder why you bother.
Instagram has started to feel like another job. One that drains you, takes the hours you don't have, and gives almost nothing back. And the worst part is you can see other people making it work, which makes you wonder what you're missing.
You do everything you were told to do. Show up. Be consistent. Provide value. And the needle still hasn't moved.
Here is what I want you to know. You are not the problem. Your content is not the problem. You do not need to work harder, build more trust, or become a better communicator. You just haven’t found a way to get your content in front of enough non-followers.
There are thousands of people who want and need exactly what you do. They just do not know you exist.
That is a reach problem, which this programme is designed to solve.
This is what the method delivered in 90 days
Before I built this programme, I tested the method on a real business. Six weeks of research, then 90 days of running it live. The results below are what happened on that account.2.5m+
views
Genuine views and reach increased by 6,558% in under 90 days.
2.3K+
new followers
An account stuck at 5.4K grew to 7.8K, with 66,000 interactions along the way.
99%
to non-followers
The whole point. Your content gets seen by people who have never heard of you.
And in the words of one of my pilot cohort members.'Found & Followed is a game changer.'
Alison Hall | Fertility & Miscarriage Nutritionist
Sam understands the complexity of clinical practice and has found a unique system to turn it into content that feels authentic, intentional and genuinely exciting. Her approach to trial reels and AI has completely transformed how I show up online, and I cannot recommend her highly enough. If you are a practitioner who has ever felt overwhelmed by content creation and wants to get more eyes on their practice, Sam is exactly who you need.
Here is what 90 days gives you:
→ A method for reaching people who have never heard of you, without ads
→ A repeatable system you can run in under 2 hours a week
→ An audience of people who are genuinely curious about what you do
→ A top-of-funnel that keeps on bring in new followers long after the programme ends
FOUND & FOLLOWED
READY TO be found?
PILOT cohort members ARE achieving RESULTS
Marika, one post in 72 hours, pilot cohort, 28 May 2026.
You've done the work. The audience just hasn't shown up.
You’ve built the freebies. Written the sales pages. Set up the email sequences. All of that work needs a steady stream of new people landing on it.
Without it, you are marketing to the same small room. Picking up three or four new followers a month, wondering how to convert them, watching it all start to feel a bit desperate.
FOUND & FOLLOWED fills the top of your funnel. The audience grows, your lead magnet finally has people to download it, and everything else you've built starts doing the job it was designed to do.
This isn't about chasing virality.
Viral reels feel exciting. They also disappear. One big spike, a flood of followers who came for entertainment, and then silence again the next week.
FOUND & FOLLOWED is built for something steadier. Consistent reach to the right people. People who are moved, stirred, or curious enough to want to know more about what you do.
That's the difference between an audience that entertains itself on your page and an audience that converts. The first looks impressive on a screenshot. The second builds a practice.
My background is in SEO and social media. That shapes how I think about hooks and captions. They are written to stop the scroll, but they are written with intention: built around what your audience is actually searching for, thinking about, and ready to hear. Scroll-stopping is the entry point. The right people stopping is the work.o.
WHAT IS FOUND & FOLLOWED?
A 90-day closed cohort programme built around Instagram's Trial Reels function.
The method is simple. Five short reels a day, built around scroll-stopping hooks and captions written for a cold audience. The Trial Reels function does the heavy lifting, putting your content in front of people who don't follow you yet.
This isn't reels as you've made them before. No scripting, no overproduction, no tweaking and perfecting. Trial reels are designed to be quick because they exist to test, not to perform for your followers. That is why five a day adds up to around 2 hours a week, not twenty.
Over 90 days, you test what resonates, learn what your audience responds to, and build a following of people who actually care about what you do.
I spent almost a decade in marketing watching brilliant practitioners create brilliant content and get almost no reach. So I stepped back, looked at how audiences genuinely grow on Instagram now, and built this method around what I found.
Found & Followed is what I learned, packaged into a method you can follow.
Here's what's included:
9 step-by-step guides
Everything you need to understand the method and run it for your own business.
Custom GPT for hook writing
My own GPT, built specifically for writing scroll-stopping hooks for women in health and wellness.
Live kick-off session
A live group session to walk you through the method and set you up for week one.
Private Facebook group
Direct support from me throughout the full 90 days. You are not doing this alone.
3 drop-in clinics across the 90 days
Live group calls to troubleshoot, refine, and stay on track.
7-day starter plan
A structured plan for week one, so you're organised and posting properly from day one.
Midway Reset & review
A diagnostic workbook released at day 30. Use your real data to identify what's working, troubleshoot and reset your approach as you go into the second half of the programme.
Want an extra pair of eyes at the midway point?
An optional 1:1 Midway Session will be available to anyone who wants focused, personalised support at day 45. I review your account before we meet, then we spend 45 minutes working through your data together and sharpening your approach for the second half. Most members won't need it. But for those who do, it is there.
One of my pilot participants booked a midway session.
Two days later, she went viral.
Details on how to book will be shared inside the programme.What the pilot cohort are saying in their first 30 days
this is for you if:
→ You are sick of putting effort into Instagram and getting almost nothing back
→ You are comfortable using Instagram and learning how to use Meta’s Edits app
→ You can commit to daily posting for 90 days
→ You are happy working with ChatGPT (paid plan required) and have an AI tool that already knows your voice for captions (I recommend Claude)
→ You understand this is top-of-funnel audience growth, not direct client acquisition
This isn’t for you if:
→ You're expecting overnight results or a shortcut to a full client list
→ Your Instagram profile is incomplete or unclear
→ You haven't yet decided what your business is or who you serve
→ You can't commit to around 2 hours per week for 90 days
→ You feel strongly opposed to using AI tools
FOUND & FOLLOWED
A 90-day commitment.
A method that's yours to keep.
HOW THE 90-days works
We begin
LIVE KICK-OFF SESSIONA live group session to walk you through the method and your first 7 days. I check in with you in the Facebook group during week one to make sure you're set up and moving properly.
Week 2-12
POSTING, TESTING, LEARNINGFive short reels a day, built around scroll-stopping hooks for cold audiences. You learn what resonates and refine as you go. I'm in the Facebook group throughout, around 2 hours of work for you each week once you have the rhythm. At day 30, your Midway Reset and Review workbook drops into the course to help you sharpen your approach for the second half.
We meet
GROUP SESSIONS ACROSS THE 90 DAYSThree live drop-in clinics: early, mid-point, and final stretch. Bring your data, your questions, and anything you want to refine. We work through it together.
Ongoing momentum
A METHOD YOU KEEPYou walk away with a method you can run forever, as and when you choose to. Trial reels become part of how you grow, not a one-off campaign.
The results, in Sandra's words
THE FERTILITY NUTRITION CENTRE ACCOUNT IS WHERE THE METHOD WAS BUILT. HERE'S WHAT HAPPENED.Sandra Greenbank, Fertility Nutrition Centre
I used to see Instagram as a necessary evil for my business. Creating posts would take forever, and the results were disappointing. I hadn't been getting any new followers for a few years and assumed I'd have to pay for ads to get new ones.
Sam's system has suddenly made Instagram fun again. It has removed the guesswork from posting and with just an hour or so a week, I'm able to post consistently. The account is up by more than 2,000 followers already after just a couple of months, and enquiries have increased too. I'm also enjoying it again, which isn't something I thought was possible.
It's not just working. The pilot cohort are enjoying it.
READY TO enjoy this too?
Meet your GUIDE Hello, I’m Sam
COURSE GUIDE
I've spent nearly a decade in marketing, the last five years working with nutritional therapists and functional medicine practitioners. Squarespace websites, SEO, content strategy, and Instagram.
Found & Followed is the method I built when I went looking for what actually grows audiences on Instagram now. The full origin story is above. The short version: it works.
I'll be guiding you through the whole 90 days, in the live kick-off, the drop-in clinics, and the Facebook group. You won't be doing this on your own.
If that's you, this is the room you've been looking for.
READY WHEN you are
Your Investment
Early bird pricing available until Sunday 7th June.£550 early bird
£650 from 8th June
Everything included:
9 step-by-step guides
Custom GPT for hook writing
Live kick-off session on 24th June
3 drop-in clinics across the 90 days
Private Facebook group
7-day structured starter plan
Midway Reset and Review workbook, released on day 30
Optional add-on: 1:1 Midway Session, £175. Details inside the programme.
BONUS FOR THE FIRST 10 TO ENROL
Insta Clarity 101
My best practice guide for the rest of your Instagram, poured into a guide you can actually work through. Profile, bio, highlights, anchor posts, grid, and stories: the structural stuff that holds everything else up.
Trial reels drive reach. Insta Clarity 101 makes sure that reach lands somewhere worth landing.
Included free for the first 10 to enrol.
Frequently asked questions
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Trial Reels are an Instagram feature that pushes your content to people who don't already follow you. It's how Instagram tests reels with cold audiences before deciding what to do with them. Most people aren't using the feature strategically. The Found & Followed method is built around both quick content creation using hooks and captions specifically written to convert non-followers into followers.
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Yes. The method works for any woman in health and wellness building a service-based business online. Nutritional therapists, functional medicine practitioners, PTs, yoga teachers, breathwork facilitators, women's health coaches. The principles are the same. The custom GPT for hook writing is built for health and wellness businesses.
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Around 2 hours each week, once you have the rhythm.
Five short reels a day sounds like a lot but trial reels are designed to be quick and you will be building them in a template style. No scripting, no overproduction, no perfecting. One pilot member timed her five reels at 20 minutes. You'll spend a bit more time in the first week, and maybe the second just to get set up, but the ongoing rhythm is light and so doable. -
Yes. The Custom GPT for hook writing only works on a paid ChatGPT plan. If you don't have one, you'll need to set one up before you start. For caption writing, you can use whichever AI tool you already use and trust, but I do strongly recommend Claude.
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Yes, though most people won't need it. The method is designed to be self-sufficient, and the midway workbook handles the reset process for the majority of members. The 1:1 option exists for anyone who wants a second pair of eyes on their specific account at that point .
It will be a full review beforehand, then 45 minutes working through the data together. It is there if you want it, at £175, but it is not something I expect most people to book. Details on how to book will be shared inside the programme around the midway point.
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This maybe isn't the right programme for you yet. You need to be comfortable creating reels and posting them to Instagram. You’ll be using the Meta Edits app, which - if you haven’t already used it - is very easy to learn as an Instagram reels creator.
Drop me an email at hello@sam-ferguson.co.uk with any questions ahead of signing up. -
That's not what this programme is built for. Found & Followed is top-of-funnel: it grows your audience by putting you in front of new people. Some of those people will become clients eventually, but client conversion happens through the rest of your marketing (your profile, grid, stories, email list, sales pages). This programme makes sure that the funnel has people landing in it. But it is not a direct client acquisition tool, and I won't pretend it is.
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kick-off 24th June 10:30.
Drop-ins 22nd July, 19th August, 16th September each at 10:30.
All sessions are recorded if you can't make it live.
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The method is yours to keep, and the written resources are downloadable. Once you've learned how to run it, you can keep running it for as long as you want to or come back to it periodically. The compounding effect means it tends to keep working long after the programme ends. At the end of the programme, there will be a week’s grace period to download all the docs, after which access will be revoked. I’ll give you plenty of warning though.
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Found & Followed is a non-refundable programme. By purchasing, you confirm that you want immediate access to the programme materials, member area, Facebook group, and live calls, and you waive your statutory 14-day right to cancel. You can read the full terms [here].
Still got questions?
DM me on Instagram, and I'll be happy to answer.
If you're ready, the doors are OPEN. See you inside Found & Followed.
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