Found & Followed Programme Terms

Last updated: 16th October 2026

Please read these terms carefully before purchasing the Found & Followed programme. By completing your purchase, you confirm that you have read, understood, and agreed to these terms in full.

1. About these terms
These terms form a binding contract between you (the buyer) and Sam Ferguson, trading as Sam Ferguson Digital Marketing, of 27 Copsewood Road, Watford, Hertfordshire, WD24 5DY (referred to as ‘we’, ‘us’, or ‘our’ in this document).

These terms apply specifically to your purchase of Found & Followed, in either the Coached or Lite version. They are in addition to our website Terms and Conditions and our Privacy Policy, both available at sam-ferguson.co.uk.

If anything in these terms conflicts with our general website Terms and Conditions, these terms take precedence in relation to your Found & Followed purchase.

2. The course
Found & Followed is an online Instagram course built around Trial Reels, for women working in the wellness sector. It is available in two versions, Coached and Lite. The course is delivered entirely online. There are no in-person elements.

Both versions include:

  • Access to all 10 course guides, hosted in our member area

  • The custom GPT for hook writing

  • The 7-day starter plan

  • The midway reset and review guide

  • Access to a private Facebook group

Coached also includes:

  • A live kick-off session at the start of the cohort

  • 3 live group calls across the three months

  • 3 one-to-one sessions

  • The bonus guide, Instagram Clarity 101

  • Course guides released in stages across the three months

Lite does not include the live kick-off session, group calls, one-to-one sessions or the bonus guide. All Lite guides are available from the point of purchase.

3. Coached applications, cohorts and access
Coached is by application only, with places limited to 10 per cohort. You will be asked to book a discovery call before you can purchase. We may decline an application if we do not think Coached is the right fit, and if we do, we will explain why.

Each Coached cohort runs for three months. Start and end dates will be communicated at the point of sale. Access to the member area and the live calls closes at the end of the cohort. The private Facebook group stays open, and each new cohort joins the same group.

Lite has no application and no cohort. You can start as soon as your purchase is complete, and your access to the course materials is open-ended.

4. Course materials and download window
Course guides can be downloaded from the member area while you have access.

For Coached, a 7-day grace period follows the end of your cohort, during which you can still log in and download any remaining materials. After this, the member area closes and we are unable to re-issue materials. We strongly encourage you to download all course materials as you go, rather than relying on the grace period.

For Lite, access is open-ended. If we change the platform on which materials are hosted, we will contact you with reasonable notice and send you the materials.

5. Payment
Payment is taken in full at the point of purchase via Stripe in pounds sterling (GBP). For Coached, we will send you a payment link after your discovery call. Buyers may choose, at checkout, to spread payment using any ‘buy now, pay later’ option offered by Stripe (such as Klarna). Where this option is taken, the agreement to repay is between the buyer and the third-party provider, not us. From our perspective, payment is received in full at the point of purchase.

Your purchase is confirmed upon successful payment. You will receive a payment receipt from Stripe and a separate welcome email from us with onboarding details.

6. Tools you will need
The course uses third-party tools, including Instagram, Meta’s Edits app, ChatGPT and an AI tool of your choice. You are responsible for the cost of any subscriptions, including a paid ChatGPT plan for at least the first month, and for being comfortable using these tools before you start. We do not provide technical support for them.

7. Your right to cancel and our refund policy
Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, UK consumers have a statutory 14-day right to cancel a purchase of digital content or services bought online (the ‘cooling-off period’).

By purchasing Found & Followed and accepting these terms at checkout, you are expressly requesting that we begin providing the course (including access to materials, the member area, the Facebook group and, for Coached, any scheduled live calls) immediately, and you acknowledge that you will lose your statutory right to cancel and obtain a refund once access has been granted.

For the purposes of this clause, ‘access has been granted’ means:

  • For Coached, the earlier of (a) the cohort start date, or (b) the date on which your member area login credentials are issued or your Facebook group invite is sent.

  • For Lite, the date on which your member area login credentials are issued, which will be at or shortly after purchase.

Once access has been granted, the course is non-refundable in full or in part. This includes, but is not limited to, circumstances where you change your mind, are unable to attend live calls, choose not to engage with the materials, or decide the course is not suitable for you.

If you wish to cancel within the cooling-off period and before access has been granted, please email hello@sam-ferguson.co.uk. Refunds will be processed within 14 days of receipt of your cancellation request.

8. What we promise and what we do not
We commit to delivering the course content, structure and live elements as described above. The approach taught in Found & Followed is based on tested methods that have produced measurable Instagram growth for participants thus far.

However, we do not and cannot guarantee any specific outcome from your participation in the course, including, but not limited to, a specific number of new followers, views, enquiries, clients or revenue. Your results will depend on factors outside our control, including your existing audience, your industry, your consistency in implementing the method, the content you produce, and the Instagram platform’s algorithms, which change without notice.

You are responsible for implementing the work yourself. We provide the system; you do the work.

9. Intellectual property
All materials provided as part of the course, including course guides, frameworks, video content, the Trial Reels method, prompts, templates, custom GPT access and any other resources, are the intellectual property of Sam Ferguson Digital Marketing.

Upon purchase, you receive a personal, non-transferable, non-exclusive licence to use the materials for your own practice or business.

You may not:

  • Share, redistribute, sell or sublicense any course materials

  • Share your login credentials with anyone else

  • Use the course materials or method to teach, coach or train others on Instagram growth or related topics

  • Reproduce significant portions of the materials in your own content, training or commercial offerings

  • Record any live calls without our express written permission

Breach of this clause may result in immediate removal from the course without refund.

10. Community conduct in the Facebook group
The Facebook group is a private space for Found & Followed members. By joining, you agree to:

  • Treat all members and facilitators with respect

  • Maintain confidentiality of other members’ contributions, businesses and personal details

  • Refrain from spamming, soliciting or promoting your own services to other members without prior permission

  • Refrain from sharing screenshots, recordings or content from the group with anyone outside it

We reserve the right to remove any member from the group whose conduct breaches these expectations. Removal does not entitle you to a refund.

11. Our right to cancel or reschedule
In exceptional circumstances, including illness, technical failure or other events beyond our reasonable control, we may need to reschedule a Coached live call. We will give as much notice as reasonably possible and will offer an alternative time or a recording wherever practical.

If we are unable to deliver the course in full due to circumstances within our control, we will offer a pro-rata refund based on the proportion of the course remaining at the point of cancellation.

12. Limitation of liability
To the maximum extent permitted by law, our total liability to you in connection with your purchase of Found & Followed is limited to the amount you paid for it.

We are not liable for any indirect, consequential or financial losses arising from your participation in the course, including, without limitation, loss of revenue, loss of profit, lost time, or any decisions you make based on course content.

Nothing in these terms excludes or limits our liability for death or personal injury caused by negligence, or for fraud or fraudulent misrepresentation.

13. Changes to these terms
We may update these terms from time to time. The version of these terms in force at the point of your purchase is the version that applies to your purchase.

14. Governing law
These terms are governed by the laws of England and Wales. Any disputes will be resolved in the courts of England and Wales.

15. Contact
If you have any questions about these terms or your purchase, please contact us at hello@sam-ferguson.co.uk.

16. Complaints
If you have a complaint about the course or how it has been delivered, please contact us in the first instance at hello@sam-ferguson.co.uk. We will acknowledge your complaint within 14 days and respond in full within 28 days.