FOUND & FOLLOWED
GROW YOUR Instagram audience. FINALLY.
An Instagram course for women in health and wellness who are done being the world's best-kept secret.
Trial Reels put you in front of people who don't follow you yet. The course is about what you say to them, and how to tune out everyone else's feed long enough to say it.
You've scrolled this far, so some of this will sound like YOU.
You've put in more work on Instagram than you'd like to admit.
It’s draining. It takes hours you don't have and gives very little back. Add the constant scroll of other people's content, and the sense that everyone else is doing well while you're not, and it gets harder to keep going.
And so most of your effort goes into answering that feeling. Somewhere along the line, whether you noticed or not, other people's content started deciding what you post, and your audience, the people who haven't found you yet, dropped out of view. Right now, nobody new sees your posts.
This course is built to turn your attention back to your audience, and put your content in front of the people who are looking for you.I HAD A HUNCH ABOUT Trial Reels, devised a plan, and tested it.
I spent eight weeks studying how accounts in this space were growing, then ran the plan live on a real account for three months before launching a pilot cohort to test further. This is what happened on that very first account.
6m+
views
In under three months, reaching more than 2.6 million accounts.
2.9K+
new followers
An account that had stalled at 5.8K grew to 8.7K, with 66,000 interactions along the way.
99%
to non-followers
Almost all of those views came from people who didn't already follow the account.
PiLOT FEEDBACK and results
Alison Hall | Fertility & Miscarriage Nutritionist
"Found & Followed is a game changer."Sam understands the complexity of clinical practice and has found a unique system to turn it into content that feels authentic, intentional and genuinely exciting. Her approach to trial reels and AI has completely transformed how I show up online, and I cannot recommend her highly enough. If you are a practitioner who has ever felt overwhelmed by content creation and wants to get more eyes on your practice, Sam is exactly who you need.
Jo Hurley | Nutritional Therapist, Reproductive & Microbiome Health
"In just under 90 days my account has grown to 7000 followers."Before joining Found & Followed, Instagram was something I knew I should be doing, but never really felt confident with. I'd built my account to around 1,500 followers over a long period of time, but growth felt slow and inconsistent.
I’ve had multiple reels take off and for the first time, I feel like my content, profile and messaging actually make sense.
What sets Sam apart is that she genuinely understands the health and well-being space. She knows how to take evidence-based information and turn it into content that people actually want to engage with, without losing credibility. Her course is practical, clear and full of strategies I wouldn't have figured out on my own.
Perhaps the biggest shift has been my mindset. Instagram no longer feels overwhelming or like a chore. I now have a much clearer understanding of what works, how to create content that resonates, and how to attract the right audience.
If you're a health practitioner who's brilliant at what you do but struggles to translate that expertise onto social media, I'd highly recommend working with Sam.
SARAH LAVER | NUTRITIONAL THERAPIST & FERTILITY SPECIALIST
"My audience doubled in a matter of a couple of months!"Sam is an incredible source of knowledge for all things social media. I worked with her in her Found & Followed program to increase reach on Instagram.
If you want to have some guidance on increasing your reach, smartening up your profile, or any other social media-related issues, Sam is your person. 100% recommended.
JOIN FOUND & FOLLOWED, AND YOU’LL leave WITH
→ An approach for reaching people who have never heard of you, without ads
→ A system you can run in a few hours a week
→ An audience of people who are genuinely curious about what you do
→ A repeatable method for bringing in new followers, long after the course ends
→ A clearer sense of what you want to say, and the confidence to say it
FOUND & FOLLOWED
READY TO be found?
Don’t take my word for it. Here’s the data
These are standout posts, not every post. What repeats is the system behind them.
Marika, one post in 48 hours, pilot
Jo, one post in 24 hours, pilot
Julia, one post in 72 hours, cohort 1
You've done the work. The audience just hasn't shown up.
You've built the freebies, written the sales pages and set up the email sequences. All of it needs a steady stream of new people landing on it.
Without that, you're marketing to the same small room. Three or four new followers a month, no idea how to convert them, and it all starts to feel a bit desperate.
Found & Followed puts your content in front of new people. Your audience grows, your lead magnet finally has people to download it, and everything else you've built gets the chance to start doing its job.
This isn't only about virality.
Of course we want reels that take off. They're exciting, and when they do, there's a lot to learn from them. But a viral reel is one moment. The work around it matters just as much: the data you build up and what it tells you about who's actually paying attention.
Found & Followed is built around the viral moments and the steadier part: reaching the right people, again and again, and learning from what happens when you do. People who are curious enough to want to know more.
My background is in SEO and social media, so I know how to write a hook that stops the scroll. But the posts that work are rarely the ones you expect. They're built around what you keep coming back to, the insight you can't help but share with your clients because you've seen what it changes. And the way only you would explain it, down to the analogy you'd reach for. Most of the work here is getting that onto the page, in a form people stop for.
Scroll-stopping gets them through the door. The right people stopping is the work.
WHAT IS FOUND & FOLLOWED?
An Instagram audience growth course, built on Trial Reels.
Trial Reels show your content to people who don't follow you yet. The course focuses on posting five short reels a day, with scroll-stopping hooks and captions for a cold audience. They exist to test rather than to perform for your followers, so there's no scripting, no overproduction and no tweaking and perfecting.
Over three months, you test what resonates, learn what your audience responds to, and build a following of people who actually care about what you do.
I spent almost a decade in marketing watching brilliant practitioners create brilliant content and get almost no reach. So I stepped back, looked at how audiences genuinely grow on Instagram now, and built this course around what I discovered.
Found & Followed is everything I've learned, packaged up in a system that works.
10 step-by-step guides
Everything you need to understand the method and run it for your own business. Released in stages across the 3 months.
Custom GPT for hook writing
My own GPT, built specifically for writing scroll-stopping hooks for women in health and wellness.
Live kick-off session
A welcome session to talk through lesson one and get you started.
FACEBOOK group
A private group to ask questions, share your results and learn from other women doing the same thing.
3 ONE-TO-ONE sessions
Time with me to talk through your own account, with personalised input on what to do next.
3 LIVE GROUP calls
Live calls for your questions, to discuss what the data’s telling you, and to keep your momentum up.
7-day starter plan
A structured plan for week one, so you're organised and posting properly from day one.
Midway Reset & review
A guide for the midway point. Look at what's working, what isn't, and decide what to do next.
What it's like while it's happening.
this is for you if:
→ You’re putting effort into Instagram, but it’s unrewarding
→ You're comfortable with Instagram and the Meta Edits app
→ You can commit to posting daily for three months
→ You're happy using ChatGPT (paid plan - at least one month)
→ You have an AI tool that already knows your voice for captions
→ You understand this grows your audience, not your client list
This isn’t for you if:
→ Your Instagram profile is incomplete or unclear
→ You haven't yet decided what your business is or who you serve
→ You can't make time for this each week for three months
→ You feel strongly opposed to using AI tools
→ You're looking for a quick fix or overnight results
→ You're hoping to dip in and out. This works when you do it every day.
FOUND & FOLLOWED
Three months. Daily posting.
A system that's yours to keep.
How the 3-MONTH COACHED course Works
we begin
Live Kick-Off SessionA live session to talk through lesson one and get you started. I’m in the Facebook group during week one, so you’re set up and moving.
WEEKS 2-12
Posting, Testing, LearningFive short reels a day, built around scroll-stopping hooks for cold audiences. You learn what resonates and refine as you go. The guides arrive in stages, and the midway guide lands at the halfway point to help you step back and see where you are.
WE MEET
Group Calls and One-to-OnesThree live group calls across the three months for questions, discussion and keeping your momentum up. Plus three one-to-ones, where we talk through your own account and I give you personalised input.
ONGOING MOMENTUM
A System to KeepYou walk away with a system you can run for as long as you choose. Trial Reels become part of how you evolve your Instagram account, not a one-off campaign.
MORE results
The Fertility Nutrition Centre started 2026 on around 5.8K followers. It’s now past 11K.
Sandra Greenbank, Fertility Nutrition Centre
I used to see Instagram as a necessary evil for my business. Creating posts would take forever, and the results were disappointing. I hadn't been getting any new followers for a few years and assumed I'd have to pay for ads to get new ones.
Sam's system has suddenly made Instagram fun again. It has removed the guesswork from posting and with just an hour or so a week, I'm able to post consistently. The account went up by more than 2,000 followers after just a couple of months and it’s still growing. Enquiries have increased too. I'm also enjoying it again, which isn't something I thought was possible.
Found & Followed WORKS, it’s enjoyable, and it’s delivering more than just followERs
READY TO be FOUND?
Meet your GUIDE Hello, I’m Sam
I’ve spent nearly a decade in marketing, the last five years almost exclusively with nutritional therapists and functional medicine practitioners: Squarespace websites, SEO, content strategy and Instagram.
I built Found & Followed after I went looking for what actually grows audiences on Instagram now. The full story is above. The short version: it works.
In the Coached course, I’m with you through the live kick-off, the group calls and your one-to-ones, and the Facebook group is there throughout. You won’t be doing this on your own.
If that's you, this is the room you've been looking for.So, which found & followed option is right for YOU?
Option 1 Coached
This is for you if you want me alongside you for the three months.
What’s included
→ 10 step-by-step guides, released in stages
→ Custom GPT for hook writing
→ Live kick-off session
→ 3 live group calls
→ 3 one-to-ones
→ Private Facebook group
→ 7-day starter plan
→ Midway reset & review guide
→ Bonus guide: Instagram Clarity 101
Places are limited to 10 and by application.Option 2 Lite
This is for you if you’d rather work through it on your own terms.
What’s included
→ All 10 step-by-step guides, available straight away
→ Custom GPT for hook writing
→ 7-day starter plan
→ Midway reset & review guide
→ Private Facebook group
Not included
→ Live kick-off session, group calls or 1:1s
→ Bonus guide: Instagram Clarity 101
Everything is yours from day one.INCLUDED: YOUR BONUS GUIDE
Insta Clarity 101
A decade of Instagram best practice, in one reference guide. Profile, bio, highlights, anchor posts, grid and stories: the structural foundations that make everything else work harder.
Trial Reels drive reach. Insta Clarity 101 makes sure that reach lands somewhere worth landing.
Included free with Found & Followed Coached.
Frequently asked questions
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Trial Reels are an Instagram feature that shows your content to people who don’t already follow you. It’s how Instagram tests reels with a cold audience before deciding what to do with them. Most people aren’t using it on purpose, so most people’s content never reaches anyone new. Found & Followed is built around it: quick reels, with hooks and captions written for people who’ve never heard of you.
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Yes. It works for any woman in health and wellness building a service-based business online: nutritional therapists, functional medicine practitioners, PTs, yoga teachers, breathwork facilitators, women’s health coaches. The principles are the same, and the custom GPT for hook writing is built for health and wellness businesses.
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I’ll always be straight with you: expect to spend longer than this at the start, possibly for the whole first month. But once you have the rhythm, it really can be done in 20 minutes a day.
Five short reels a day sounds like a lot, but Trial Reels are designed to be quick and you’ll be building them in a template style. No scripting, no overproduction, no perfecting. One pilot member timed her daily five reels at 20 minutes.
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The custom GPT for hook writing only works on a paid ChatGPT plan, so you’ll need one for at least the first month. For caption writing, you can use whichever AI tool you already use and trust, but I strongly recommend Claude. The free version works for many people, though I can’t promise it will be enough for how much you use it. Some people I’ve worked with upgraded and some didn’t.
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Three one-to-ones are included in the Coached course. It’s time with me to talk through your own account, with personalised input on what to do next. Details on how to book will be shared inside the course.
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Both give you the same course materials: all 10 guides, the custom GPT for hook writing, the 7-day starter plan, the midway reset and review guide and the private Facebook group.
Coached is for people who want me alongside them, whether that’s because they’re newer to marketing on Instagram or simply want the support. It adds a live kick-off session, 3 live group calls and 3 one-to-ones, the guides are released in stages across the three months, and you get the Insta Clarity 101 bonus guide. Places are limited to 10 and by application.
Lite is for people who are already comfortable with Instagram and know their way around marketing it. There’s no application and no calls, and everything is yours from day one, so you can work through it on your own terms.
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Coached is by application, with places limited to 10. You’ll book a discovery call with me, which is at least 15 minutes, so we can talk through where you are and whether this is the right fit. If it is, I’ll send you the details to join. If it isn’t, I’ll tell you straight, because I’d rather not take your money until the course can do what you need. In that case, stay on the waitlist: I’ll be launching a more foundational offer in the coming months that may suit you better.
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This might not be the right course for you yet. You need to be comfortable creating reels and posting them to Instagram, because the course builds on that from day one. If you have any questions before signing up, drop me an email at hello@sam-ferguson.co.uk.
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No. The course assumes you’re already comfortable with Instagram and Meta’s Edits app, so there’s no walkthrough of how to use it. That applies to Lite too. If you haven’t tried Edits yet, please consider this very carefully before you apply or buy.
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Yes, and that includes weekends. The course is built around posting every day for three months, five short reels a day. It’s how you build up enough data to learn what resonates, and it’s why the reels are designed to be quick: no scripting, no overproduction and no perfecting. If daily posting isn’t realistic for you right now, Lite or Coached may not be the right fit yet.
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Not directly, and I won’t pretend otherwise. Found & Followed grows your audience by putting you in front of new people. Some of those people will become clients in time, but that happens through the rest of your marketing: your profile, grid, stories, email list and sales pages. This course gives those people a place to land, but it isn’t a client-acquisition tool.
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Dates and times will be confirmed for each cohort. Coached includes a live kick-off session and 3 live group calls across the three months, and Lite doesn’t include live sessions.
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The system is yours to keep, and the written resources are downloadable. Once you’ve learned how to run it, you can keep going for as long as you want to, or come back to Trial Reels from time to time. Trial Reels keep working after the course ends, because the more you post, the more you learn.
The Facebook group stays open. Each new cohort joins the same group, so you’ll have ongoing access to other members and to new people going through the course after you.
In Coached, course materials remain accessible for the duration of the course, and I’ll send out all materials at the end of your cohort. With Lite, everything is yours from day one, so download what you need straight away.
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Found & Followed is non-refundable. By purchasing, you confirm that you want immediate access to the course materials and the Facebook group (and, for Coached, the live calls), and you waive your statutory 14-day right to cancel. You can read the full terms [here].