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Treating Your Website as ‘Done’ is a Missed Opportunity
Why This is The Biggest Lie (Everything You Need to Know in 2025)
Table of Contents
Introduction: The Website Myth That’s Holding You Back
Why Your Website is More Than Just a Digital Brochure
Common Website Mistakes That Stop You from Getting Found
How to Make Your Website Work for You: SEO, Updates & Strategy
Common Mistakes to Avoid
FAQs: How to Show Up on Google Search
Final Thoughts: Your Website is a Living Business Tool
Introduction: The Website Myth That’s Holding You Back
Many wellness practitioners believe that once they launch a website, their online presence is sorted. But here’s the truth:
🚫 A website isn’t a one-and-done project.
If your website isn’t bringing in visitors, generating leads, or helping you grow your business, it’s not working for you.
If you've ever wondered, ‘How do I make my nutrition website show up on Google?’ or ‘How do I get more clients for my nutrition practice?’—this guide will show you exactly why treating your website as ‘done’ is a mistake and how to turn it into a client-generating asset.
If you've ever wondered, ‘How do I make my nutrition website show up on Google?’ or ‘How do I get more clients for my nutrition practice?’—this guide will show you exactly why treating your website as ‘done’ is a mistake and how to turn it into a client-generating asset.
Don’t forget to pin it.
Why Your Website is More Than Just a Digital Brochure
Many business owners treat their website like an online business card—something that introduces their services but does little else. The problem? If no one sees it, it’s not doing its job.
A well-optimised website should:
✔️ Attract new visitors through SEO (Search Engine Optimisation)
✔️ Clearly communicate your services and expertise
✔️ Convert visitors into enquiries and bookings
✔️ Build trust with your audience
If your website is invisible on Google or unclear in its messaging, you’re missing out on potential clients—clients who are actively searching for services like yours.
Common Website Mistakes That Stop You from Getting Found
If your website isn’t bringing in business, here’s why:
1. It’s Not SEO-Optimised
No keyword research or proper on-page SEO (titles, descriptions, headings)
No structured content that helps Google understand your site
No blog content to keep your site fresh and relevant
2. It’s Designed for Looks, Not Function
No clear call to action (CTA) to encourage bookings
Confusing navigation that makes visitors click away
A slow-loading website that Google penalises in search rankings
3. It’s Never Updated
Outdated information that no longer reflects your business
No fresh content, which signals to Google that your site is inactive
Broken links or missing pages that hurt your user experience
Your website should be strategic, searchable, and structured to convert visitors into clients. If it’s just sitting there, it’s time for a rethink.
How to Make Your Website Work for You: SEO, Updates & Strategy
Your website doesn’t need constant maintenance, but small, intentional updates can massively improve its visibility and impact.
Step 1: Optimise Your SEO
Ensure your website targets the right keywords (e.g., how do I make my nutrition website appear on Google?).
Ensure each page has a clear title, meta description, and relevant keywords.
Use internal links to connect pages and improve navigation.
Step 2: Keep It Fresh
Update your homepage with new testimonials or case studies.
Refresh your services page if your offers have changed.
Write one blog at least once per month on a relevant topic (even short updates help!).
Step 3: Improve the User Experience
Check your calls to action (CTAs). Make it obvious how people can book a call or sign up.
Test your site speed. Slow websites lose visitors fast.
Make sure it’s mobile-friendly. A huge portion of your traffic will come from mobile searches.
When your website is active, optimised, and user-friendly, it becomes a lead magnet rather than just a static page.
Common Mistakes to Avoid
🚫 Thinking SEO is a one-time job – SEO needs periodic updates as your business grows.
🚫 Ignoring mobile users – If your site doesn’t work well on mobile, you’re losing clients.
🚫 Leaving outdated services and offers on your site – If your website doesn’t reflect your current business, potential clients will be confused.
🚫 Not having a clear ‘next step’ – Every page should guide visitors towards a call, enquiry, or valuable content.
FAQs: How to Show Up on Google Search
How do I make my website show up in Google search?
Ensure your site is indexed by Google, has strong SEO (titles, descriptions, and keywords), and regularly updated content.
How do I make my website more visible on Google?
Use relevant keywords, create valuable content, and build internal links to improve search rankings.
How do I bring my website to the top of Google search?
There’s no quick fix, but consistent SEO improvements, fresh content, and a well-structured website can help you rank higher.
How do I make my website pop up when searched?
Set up Google Search Console, optimise your on-page SEO, and ensure your site is mobile-friendly and loads quickly.
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💬 Book a Free Enquiry Call
Sam Ferguson is a website designer and SEO specialist for nutritionists, functional medicine practitioners, and women in wellness. With a unique blend of industry insight and technical expertise, Sam helps clients create impactful websites that attract, engage, and convert. When she’s not designing, you’ll find her sharing practical digital marketing tips to help wellness professionals grow their online presence with confidence.