If you're wondering how to get your nutrition website on page one of Google, you're not alone. Many health and wellness business owners struggle with SEO (Search Engine Optimisation). But the good news is, with the right strategies, you can improve your search rankings and reach more potential clients.

There's a lot to get through, and I can't cover everything in one blog, but I want you to walk away from this with some powerful foundational insights that you can build into your content creation going forward. I bloody hate jargon, and I bet you do too, so I’m going to give you both the detailed intel (which, yes, will contain some jargon) but also real talk so you’re not left high and dry, bogged down in technicalities. My goal is to truly help you understand this stuff—so well that it becomes second nature when creating content. You deserve to be found, people need what you offer, and I want to help make that happen.

Why SEO Matters for Health & Wellness Professionals

SEO isn’t just about ranking higher in Google—it’s about being discovered by the right clients. Whether you're a nutritionist, functional medicine practitioner, or health coach, a strong SEO strategy helps you:

Increase visibility for your ideal audience
Drive consistent website traffic
Improve Google searchability
Convert visitors into paying clients
Stand out in a crowded industry

The health and wellness industry is booming, but that also means more competition. If your website isn’t optimised, it can easily get lost among thousands of others. Ranking well on Google solidifies your authority in your niche. When potential clients consistently see your name at the top of search results, they begin to trust you as an expert. This not only increases engagement but also encourages more conversions.

Understanding Google’s 2025 Ranking Factors

Google constantly evolves, but the core ranking factors remain focused on delivering the best experience for users. Here are the top factors that impact rankings in 2025:

1. High-Quality Content & Expertise

Google prioritises helpful, expert-driven content that provides real value.
E-E-A-T (Experience, Expertise, Authority, Trustworthiness) is crucial.
Long-form content (typically 1,500 words or more) performs better.

What Does 'Helpful, Expert-Driven Content' Mean?

Google rewards websites that demonstrate real-world experience and credibility. This means:

Writing about topics you genuinely understand and have experience in.
Backing up claims with research, case studies, and references.
Ensuring the content is thorough and well-organised.

Pro Tip: Look at the highest-ranking blogs in your field and check their word count. Take the median length and aim to match or exceed it while keeping quality in mind.

SEO Basics in a Nutshell:

Write engaging, informative blogs that address your audience's needs. Make sure each piece is at least 800-1,500 words for better ranking potential.

Want to dive deeper into the fundamentals of SEO? Check out [SEO Basics for Nutritionists: What You Need to Know to Be Found Online] for a straightforward breakdown of key ranking factors and how to optimise your content for search.

2. Keyword Optimisation and User Intent

Keywords should align with what your audience is searching for.
Use long-tail keywords (e.g., "best diet for hormone balance" instead of "nutrition tips").

What Does 'User Intent' Mean?

Google tries to match search results with the user’s goal. There are different types of user intent:

Informational (e.g., "What foods help fertility?")
Navigational (e.g., "Sam Ferguson SEO services")
Transactional (e.g., "Book a fertility nutrition consultation")

What to Do: Align your content with what your audience actually needs at different stages of their journey.

SEO Basics in a Nutshell:

Use tools like Google Keyword Planner to find low-competition, high-relevance keywords.

Struggling to find the right keywords for your wellness website? [50 Keywords For a Nutritionist's Website] offers a curated list of strategic keywords to help you attract the right audience.

3. Website Structure & On-Page SEO

Page Titles, Meta Descriptions and URLs: Ensure every page has a clear, compelling title and description with an easy-to-edit URL slug.
Header Tags (H1, H2, H3): Structure content with clear headings.
Whitespace Matters: The simple art of adding whitespace (it doesn't have to be white, just space) might not be the first thing you'd think of when improving SEO, but it's vital. More whitespace improves readability and increases dwell time, signalling to Google that your site is helpful and authoritative.

How Squarespace Makes This Easy

Squarespace has built-in features to simplify on-page SEO, including:

Easy-to-edit SEO descriptions, titles, and URLs under each page setting.
A drag-and-drop editor that makes maintaining and adding new blogs and content far easier than you might think, even if you're not tech-savvy. After all, if you're producing regular content, you need a user-friendly platform.

SEO Basics in a Nutshell:

Write concise page titles (50-60 characters) and meta descriptions (150-160 characters) including your keywords.
Keep URLs short and descriptive but remove filler words.
Use header tags properly to structure your content and prioritise keywords.
Add whitespace to improve readability and keep users engaged for longer.
Leverage Squarespace's easy editing tools to streamline content updates.

Using Squarespace for your website? Make sure you’re not missing the essential SEO tweaks that could be holding you back. [Why 85% of Squarespace Websites Don’t Rank on Google: The SEO Basics You Can’t Ignore] breaks down the key fixes every site needs.

4. Mobile Friendliness and User Experience (UX)

Over 70% of searches happen on mobile, so Google prioritises mobile-friendly sites.
Slow-loading websites rank lower in search results.

Why Mobile View Is Crucial

Most visitors will see your website on a phone first. If it's hard to navigate, they will leave quickly, hurting your rankings. A seamless mobile experience means:

Navigation menus are easy to use – no pinching and zooming.
Text is legible without needing to zoom in.
Images and videos load properly and don’t slow the page down.
Buttons are easy to tap.

Squarespace ensures mobile responsiveness, but extra steps can improve speed:

Keep pages under 5MB to avoid slow loading.
Use built-in fonts instead of multiple custom fonts.
Minimise custom code.
Optimise images to load quickly without reducing quality.

SEO Basics in a Nutshell:

Ensure text is readable, buttons are clickable, and pages load fast. Check how your site performs using Google’s Mobile-Friendly Test and adjust accordingly.

A smooth, mobile-friendly experience helps visitors navigate your site with ease. [How to Speed Up SEO Results: 3 Tips for Better Website Traffic] shares simple ways to optimise your website for better engagement and search visibility.

Frequently Asked Questions (FAQs)

1. What are the 4 P’s of SEO?

The 4 P’s of SEO are Performance, Personalisation, Popularity, and Precision—these guide how Google evaluates websites for ranking.

2. How do I increase my Google searchability?

By focusing on keyword optimisation, quality content, and technical SEO—making your site fast, user-friendly, and filled with relevant information.

3. Does Google have an SEO tool?

Yes, Google Search Console is a free tool that provides insights into your website’s SEO performance and areas for improvement.

4. What are the major factors Google looks for when someone performs a search?

Google prioritises content quality, user experience, relevance, authority (backlinks), and mobile responsiveness.

5. How does Google measure search quality?

Google assesses search quality using E-E-A-T principles (Experience, Expertise, Authority, Trustworthiness) and engagement metrics like bounce rate and dwell time.

SEO is a Marathon, Not a Sprint

SEO isn’t about overnight success—it’s about consistent, strategic efforts that help you stand out in the long run. If you take away anything from this, let it be this:

Prioritise valuable, in-depth content that reflects your expertise.
Make your site user-friendly, especially on mobile.
Keep learning and refining—SEO evolves, and so should your strategy.

If you've read this and you're still uncertain about where to place your marketing efforts, The Digital Visibility Handbook is here to help.

This guide cuts through the noise of online marketing and gives you a clear, practical approach to digital visibility. No gimmicks—just real, actionable insights to help you make informed decisions about where to focus your efforts. If you're tired of the constant marketing chatter and just want some clarity about your options so you can work out YOUR right way of marketing your business, then this is for you.

If you‘re ready for hands-on support, my SEO Blueprint Package is designed for nutritionists and health practitioners just like you who want a clear, effective SEO strategy without the fluff. From a full SEO audit to implementing essential SEO foundations, I’ll help you get discovered.

🔗 Learn More About My SEO Blueprint
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Sam Ferguson is a website designer and SEO specialist for nutritionists, functional medicine practitioners, and women in wellness. With a unique blend of industry insight and technical expertise, Sam helps clients create impactful websites that attract, engage, and convert. When she’s not designing, you’ll find her sharing practical digital marketing tips to help wellness professionals grow their online presence with confidence.

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