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How to Speed Up SEO Results: 3 Tips for Better Website Traffic
SEO is often seen as a long game, but are there ways to speed up results and increase your website traffic sooner?
The answer is yes, but it requires a strategic approach. If you’re a nutritionist or functional medicine practitioner who has built your own website but hasn’t yet optimised it for SEO, this guide is for you.
In this article, we’ll cover three essential strategies that can accelerate your SEO success and help you increase your Google visibility without wasting time on ineffective tactics.
Don’t forget to pin it
1. Targeting Low-Competition Keywords
One of the fastest ways to rank on Google is by targeting keywords that aren’t oversaturated but still have strong search potential. Many nutritionists make the mistake of going for broad terms like “nutritionist near me,” which are difficult to rank for due to high competition.
Instead, focus on long-tail keywords that are more specific, such as:
‘Functional nutritionist for hormone balance’
‘Nutritionist specialising in gut health’
‘Best diet for perimenopause support’
Using tools like Google’s Keyword Planner or Ubersuggest can help identify these opportunities.
A smaller, more engaged audience searching for niche terms is far more valuable than a large, uninterested audience seeing generic content.
2. Technical SEO Foundations
Even the best content won’t rank if your website isn’t technically sound. Here are key technical SEO elements you need to focus on:
Mobile Optimisation: Ensure your website is fully responsive.
On-Page SEO: Use proper title tags, meta descriptions, and header structures.
Internal Linking: Link to other pages on your website to help Google understand your content hierarchy.
Best Practice for Images - Make sure your images are smaller than 300KB, that filenames contain a keyword, and that alt tags are added to describe the content.
3. Strategic Content for SEO Growth
A blog isn’t just about sharing ideas—it’s an SEO tool that helps you get found online. Having a content strategy in place ensures you’re publishing valuable articles that bring traffic to your site consistently.
How to Structure Your Blog Strategy:
Research SEO-friendly topics (what are your clients searching for?)
Write with intention (answer their questions in-depth)
Use keywords naturally (avoid keyword stuffing)
Link to existing content (helps with rankings and site navigation)
If you’re unsure where to start, check out my blog on Should I Write Blogs? for guidance.
Common SEO Mistakes to Avoid
Ignoring meta descriptions and alt text
Not setting up Google Search Console
Forgetting to update old content for better rankings
Not tracking performance metrics to see what’s working
Some Frequently Asked Questions
How to maximize SEO on Squarespace?
To maximise SEO on Squarespace, focus on optimising page titles, meta descriptions, alt text for images, and internal linking. Additionally, ensure your site speed is optimised and submit your sitemap to Google Search Console.
What are the 3 steps to successful SEO?
Keyword Optimisation – Target the right long-tail keywords.
Technical SEO Setup – Ensure your website is well-structured and loads quickly.
Consistent Content Creation – Publish high-quality, SEO-driven blog content regularly.
How to get more traffic on Squarespace?
To increase traffic on Squarespace, use SEO-friendly blog posts, build backlinks, and promote content via email marketing and social media. Also, leverage Google Search Console for insights on how to improve rankings.
What does Squarespace do for SEO?
Squarespace offers built-in SEO features such as automatic SSL, mobile-friendly designs, and clean URL structures. However, for the best results, manual SEO optimizations like keyword usage, structured content, and link building are still necessary.
Final Thoughts: SEO is a Long-Term Investment
SEO results don’t happen overnight, but with the right low-competition keywords, technical foundations, and content strategy, you can accelerate your success. The key is to build sustainable growth, not chase quick wins.
If you’re ready to take SEO seriously but don’t know where to start, my SEO Blueprint package is designed to help you. Let’s get your website working for you—Book a Free Enquiry Call today!
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Sam Ferguson is a website designer and SEO specialist for nutritionists, functional medicine practitioners, and women in wellness. With a unique blend of industry insight and technical expertise, Sam helps clients create impactful websites that attract, engage, and convert. When she’s not designing, you’ll find her sharing practical digital marketing tips to help wellness professionals grow their online presence with confidence.