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Why It’s Extremely Useful to Write Blogs as a Wellness Practitioner
If you’ve ever wondered, “Should I write blogs?” the answer is almost always yes—especially if you’re a wellness practitioner. Blogging isn’t just a way to share your expertise; it’s a powerful tool to build trust, attract your ideal clients, and boost your online presence.
According to research, businesses that blog generate 67% more leads than those that don’t, and websites with a blog have 434% more indexed pages on search engines. This means blogging doesn’t just help you connect with your audience; it also helps your website rank higher in search results.
By providing valuable, SEO-rich content, you position yourself as a trusted expert in your field, guiding potential clients to your services. Whether you’re a nutritional therapist or a yoga instructor, a well-written blog can be a game-changer for your wellness business.
Don’t forget to pin it.
How to Write SEO-Friendly Blogs That Attract and Convert
Writing a blog isn’t just about putting words on a page—it’s about creating content that connects with readers and helps them find you online. Here’s how to do it effectively:
1. Choose a Focus Keyphrase
The foundation of any SEO-friendly blog is a strong focus keyphrase. This is the main term you want your blog to rank for on search engines.
Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find a keyphrase with good search volume and low competition.
For example, “should I write blogs?” is a great longtail keyword for this post, as it directly addresses a common question in your audience.
2. Structure Your Blog for SEO and Readability
A well-structured blog is easier to read and more likely to rank higher in search engines.
Title (H1): Include your focus keyphrase in the title. Keep it under 60 characters.
Introduction: Use the keyphrase naturally in the first 100 words. Hook readers with a compelling overview.
Subheadings (H2, H3): Break the content into scannable sections. Include the keyphrase in at least one subheading, but don’t overdo it.
Main Body: Aim for 800+ words, weaving in related terms (LSI keywords) for context.
3. Add Internal and External Links
Boost your blog’s value and SEO by adding links:
Internal links: Guide readers to other relevant pages on your site, such as service pages or related blog posts.
External links: Include links to credible, high-authority sources to support claims or provide further reading.
4. Optimise Images and Media
Search engines love images—if they’re optimised:
Add at least one image with an alt tag containing the focus keyphrase.
Compress images for faster load times, as page speed affects your SEO ranking.
5. Write a Compelling Meta Description
The meta/page description is the snippet that appears in search results under your title. Keep it between 150-160 characters and include the keyphrase naturally. Make it engaging enough to encourage clicks.
6. Include a Strong Call to Action (CTA)
Wrap up your blog with a clear CTA. Whether it’s ‘Book a discovery call’ or ‘Download our free guide’, give readers the next step to take after reading.
A well-written blog is evergreen, working tirelessly to grow your business long after it’s published.
Additional SEO Tips to Maximise Results
URL Slug: Include the keyphrase in the slug (e.g., yoursite.com/should-i-write-blogs).
Mobile-Friendly Design: Ensure your site is mobile-optimised, as search engines prioritise mobile-first indexing.
Improve Page Speed: Compress images, remove unnecessary code, and use a reliable hosting provider to enhance load times.
Blogging is more than just a marketing tool—it’s a way to connect, educate, and inspire. By creating thoughtful, SEO-optimised content, you not only attract your ideal clients but also ensure your expertise shines online.
Ready to start blogging? Choose your first topic, craft your focus keyphrase, and let your knowledge flow. Your future clients are waiting to hear from you.
References
Demand Metric, as cited in HubSpot's article
Companies that blog generate 67% more leads than those that don't.
BKA Content, as referenced in HubSpot's article
Websites with a blog have 434% more indexed pages than those without.
Both referenced from ‘Blogging Statistics — 31 Stats You Need to Know in 2024’
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Sam Ferguson is a website designer and SEO specialist for nutritionists, functional medicine practitioners, and women in wellness. With a unique blend of industry insight and technical expertise, Sam helps clients create impactful websites that attract, engage, and convert. When she’s not designing, you’ll find her sharing practical digital marketing tips to help wellness professionals grow their online presence with confidence.