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Built a Website But Getting No Traffic? Here's Where to Start
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You’ve done the hard work. Your Squarespace nutrition website is live, it looks good, and you’re proud of it. But there’s one big problem: no one’s visiting.
It’s disheartening when you’ve poured time and energy into building a professional online home only to hear crickets.
Where are the clients? Where’s the traffic?
Before you second-guess yourself or dive into another redesign, take a breath. This is one of the most common experiences for wellness professionals. And the good news? It’s fixable.
Let’s walk through what’s really going on, and where to focus your energy next.
The Traffic Myth: ‘If I Build It, They Will Come’
Hitting ‘publish’ on your website doesn’t automatically bring in visitors. A website is your digital foundation, but it needs active marketing and visibility work to do its job.
Think of it like setting up a beautiful clinic in a quiet street with no signs, map listings, or no one handing out flyers. It might be incredible inside, but if no one knows, it’s there. It stays empty.
Your site needs to be findable, and that’s where SEO and strategic content come in.
Three Core Drivers of Website Traffic
If you want people to find your website and become paying clients, focus on these three areas:
1. SEO (Search Engine Optimisation)
This is how you help Google understand your website, and recommend it to the right people.
For wellness businesses, SEO matters because your audience is already Googling things like:
‘Nutritionist for perimenopause near me’
‘Which foods help migraines?’
‘How to fix gut issues after antibiotics’
If your site isn’t set up properly, Google won’t show it, no matter how great your services or how stylish your site design.
What you can (and must) do:
Make sure every page has a SEO clear title and SEO description
Make sure your titles include a keyword, are 50-60 words long and are the only H1 on the page
Use keywords that reflect what your clients are searching for and vary those per page: Think, keyword per page
Add internal links between your blogs and service pages: Gently guiding visitors through your site content
Make sure you’ve submitted a sitemap once your site is live, and index all pages and each new blog page in Google Search Console.
Reminder - Create content for humans, not robots! It’s not about gaming the system. It’s about making your content clear, accessible, and relevant.
2. Content Marketing (Blogs)
Blogs are one of the best ways to build long-term traffic. Essentially, fresh (and quality) blog content signals to Google that your site is active. An active site showcases helpful and hopeful content. It’s providing a solution.
Every blog post is a new chance to show up in Google search.
But there’s a catch: the content must be written for your ideal client.
That means:
Answering specific questions
Using language they understand
Highlighting solutions, not just symptoms
3. Google Tools: Google Business Profile and Google Search Console
Two free tools that can support your visibility:
Google Business Profile (GBP): Shows your business in local and map-based searches. Even if you don’t work in person, it helps build trust and visibility before even clicking on your site.
Google Search Console (GSC): Helps you monitor your search performance, spot errors, and see which queries bring people to your site.
If your website is live but you haven’t touched these tools yet, now’s the time.
What Not to Do When Traffic Is Low
Don’t keep redesigning your homepage. That’s rarely the issue. If your site looks polished but isn’t getting visitors, the problem is footfall and visibility, not visuals.
Don’t pour all your energy into social media. While platforms like Instagram can support awareness, they’re not your main traffic driver. In the UK, search engines, particularly Google, play a dominant role in directing online traffic. For instance, Google holds a substantial share of the UK search engine market. While social media platforms are valuable for engagement and brand awareness, they typically contribute less to direct website traffic than search engines. This indicates that users are more than twice as likely to turn to search engines over social media when seeking information about busibesses or services.
Don’t rely on word of mouth alone. It’s powerful but passive, you can’t control when or how it happens.
Instead, put your energy into the things that build momentum and help new people discover your business. Start with the powerful basics that move the needle.
So… What Should You Do First?
If your website isn’t getting traffic, don’t panic, but don’t waste time on guesswork, either.
I’ve created a free ebook that walks you through 5 of the exact steps I recommend to clients who want to improve their visibility on Google without throwing more time at Instagram or second-guessing their website.
It’s called 5 Google Search Secrets, and it’s packed with real, actionable steps that most SEO agencies wouldn’t share without a contract!
Click 👇 and Download the guide to uncover five powerful fixes you can implement today to start building momentum the smart way.
These are the behind-the-scenes actions I take for clients in my SEO Blueprint and SEO Partnership packages, now available to you, free.
Your Website Can Work Harder With the Right Support
Your website isn’t broken, but it needs the right systems.
If you want help getting started, my SEO Blueprint is designed for wellness professionals who are ready to get visible and grow sustainably. Or, if you want to manage your SEO yourself get a clear and concise diagnosis, the SEO Health Check which will show you exactly where you stand, and 4 practical and personalised actions to take.
Let’s make sure your website works as hard as you do.
Sam Ferguson is a website designer and SEO specialist for nutritionists, functional medicine practitioners, and women in wellness. With a unique blend of industry insight and technical expertise, Sam helps clients create impactful websites that attract, engage, and convert. When she’s not designing, you’ll find her sharing practical digital marketing tips to help wellness professionals grow their online presence with confidence.