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What to Know Before Redesigning Your Nutrition Website in 2025
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Your website is often the first impression someone gets of your clinic—and in 2025, people are making faster decisions than ever before. If you’re working in nutrition or functional medicine and considering a new website, here’s what you really need to know before you begin.
1. First Impressions Are Made in Under 3 Seconds
According to WebFX, WebFX, a leading US-based digital marketing agency that analyses online behaviour trends, it takes 0.05 seconds for users to form an opinion about your site. If your homepage feels outdated, cluttered, or confusing, potential high-value clients will leave—before they’ve even read a word. That’s why your layout, brand tone, and visual clarity matter as much as the words you write.
2. DIY Can Work—But Only If You’ve Got the Time and Know-How
Building your own site can be a great option—if you enjoy learning new tools and have the time to do it properly. However, many nutritionists find that what starts as a simple DIY project quickly becomes overwhelming. If tech isn’t your thing, or you’d rather focus on client work, it’s worth considering professional support to avoid costly mistakes like poor SEO or unclear layouts.
Not sure which route is right for you? Have a read of Custom vs. Template Websites: What Every Wellness Practitioner Should Know to help you decide what’s going to work best for your business.
3. SEO Can Be Added - But It Needs to Be Intentional
If you’ve already got a site and SEO wasn’t part of the plan from the beginning, you’re not alone and haven’t missed your chance. The good news is that solid SEO foundations can be added at any stage, but the sooner you start, the better. With over 92% of all online searches happening through Google (WebFX), you want to make sure your site can actually be found by the people who need your help. Whether you’re planning a new build or looking to optimise what’s already there, SEO is what turns a pretty website into one that brings in aligned, high-paying clients.
4. You Know Your People, Speak to Them
You know your clients. You understand their struggles, aspirations, and what they’re Googling at 11pm. Your website should reflect that. When your copy speaks directly to the person you want to help most, it builds trust fast. Avoid generic wellness language and focus on specifics, like symptoms they relate to, outcomes they’re craving, and the way they want to feel. If a potential client lands on your site and thinks, ‘That’s exactly me’, you’re already halfway to a booking.
5. Mobile Experience Matters More Than Ever
Over 63% of all Google searches happen on mobile. If your site isn’t fast, readable, and easy to navigate on a phone, people will click away before they even take in what you offer. The beauty of using Squarespace is that it gives you full access to a mobile preview, so you can check how everything looks and make sure your design works just as well in the palm of someone’s hand. In 2025, mobile usability isn’t optional, it’s essential.
6. Design Isn't Just About Pretty, It’s About Psychology
Colours, fonts, white space, layout, it all speaks. And it can either reinforce trust or create friction. A well-designed website tells your visitors: ‘This is a professional, trustworthy, results-driven business’. It’s not about perfection. It’s about clarity, authority, and care.
7. Testimonials and Case Studies Are Non-Negotiable
People trust people. Especially regarding health, showcase your reviews, client outcomes, or even anonymised case studies. Don’t bury them. Use them as core trust signals throughout your site. When new visitors see that others have invested and seen results, it lowers the barrier to booking.
8. One Clear Offer Beats Ten Confusing Ones
Don’t overload your homepage with every possible package or product. Instead, focus on the one or two key actions you want someone to take. Whether that’s booking a discovery call or joining your mailing list, make it crystal clear. Confusion creates drop-off.
9. A Great Website Strategy Includes Google Tools
Before your site goes live, it’s worth setting up Google Search Console (GSC) and Google Business Profile (GBP). These tools give you visibility into how your site is performing, what people are searching for, and where you can improve. They’re powerful (and free) but often underused. As part of all my web design packages and SEO services, I include support with setting up and understanding both—so you can move forward with clarity and confidence, not guesswork. The insights these tools provide can be gold for adjusting your content and getting found.
10. I Cannot Stress This Enough: Your Website Needs to Be Part of an Ongoing Ecosystem
Your website isn’t something you set live and forget about. It should grow with your business—adapting to new services, new insights, and new content that keeps your audience engaged and helps you stay visible. I cannot stress this enough: in 2025, a static website is a missed opportunity. Your site should be part of a living, breathing ecosystem that includes SEO, regular updates, blog content, and strategic optimisation.
This isn’t about endless tinkering. It’s about recognising your site as a core asset in your marketing strategy. And when done right, it becomes a no-brainer investment. The figures speak for themselves:
Top 3 SEO Stats for 2025:
75% of users never scroll past the first page of Google (WebFX)
53% of all website traffic comes from organic search (BrightEdge)
SEO leads have a 14.6% close rate, compared to 1.7% for traditional outbound methods (Search Engine Journal)
The important takeaway?
SEO isn’t a bonus or an indulgence. It’s the engine that keeps your website working for you, long after you've closed your laptop for the day.
Frequently Asked Questions
How do nutritionists get clients?
The most effective way nutritionists get clients today is by showing up clearly in search results. That means having a website that's not only well-designed but SEO-optimised from the ground up. When your site speaks directly to your niche and ranks for the right keywords, it brings people to your door—without relying on social media or ads.
What is the best way to get more clients?
Hands down, the best way to get more clients is to have a website that does the work for you. That means a fast, mobile-friendly site with trust-building design, clear offers, and search engine visibility. You don’t need to be everywhere—you need to be findable and convincing in one place.
How to find nutrition coaching clients?
Start with what your ideal client is already doing: searching Google for answers. You're meeting them where they are by optimising your website copy, layout, and page titles for terms like ‘nutritionist near me’ or ‘support with perimenopause’. I help you build a website that matches those searches and leads them to book.
How to grow your nutrition business?
Growth doesn’t come from trend-chasing. It comes from clarity, structure, and visibility. A great website acts like your best assistant: welcoming, educating, and converting visitors 24/7. Growth feels natural, not forced when your site reflects your expertise, strategy, and values.
Ready to Take the Next Step?
Whether you're planning a full redesign or starting to rethink how your website works, getting your homepage right is the best place to begin.
Download the free Home Page Planner to map out what your site really needs to attract high-quality clients in 2025. It’s packed with practical prompts to help you plan a homepage that works, whether you're DIY-ing or preparing to work with a designer
These are the behind-the-scenes actions I take for clients in my SEO Blueprint and SEO Partnership packages, now available to you, free.
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Sam Ferguson is a website designer and SEO specialist for nutritionists, functional medicine practitioners, and women in wellness. With a unique blend of industry insight and technical expertise, Sam helps clients create impactful websites that attract, engage, and convert. When she’s not designing, you’ll find her sharing practical digital marketing tips to help wellness professionals grow their online presence with confidence.