Why Voice Search Might Be the Best Move for Your Wellness Website

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1. Why This Matters for Your Business

If your Squarespace website looks the part but isn’t bringing in new clients, it’s time to think beyond visuals. Visibility matters, and SEO is the tool that makes sure your ideal clients can actually find you. But here’s the thing: the way people search has changed.

Voice search is growing fast, especially on smartphones. Instead of typing ‘nutritionist near me’, people are asking Google, ‘Who can help me with bloating and perimenopause symptoms?’ This is your opportunity to show up, stand out, and get found by the right people.

Let’s break down why voice search is a must-have in your SEO toolkit and how it can fast-track your authority online, especially if you’re not yet ranking for competitive keywords like ‘fertility nutritionist’ or ‘IBS specialist’.

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What Is Voice Search and Why Should You Care?

Voice search allows users to speak into their device instead of typing, and it’s changing how people find businesses like yours.

• Over 71% of consumers prefer using voice search when hands-free or multitasking (PwC, 2023)

• Mobile voice searches are 3X more likely to be locally focused (Search Engine Watch)

• Google processes over 8.5 billion searches per day, and over 50% are on mobile (Internet Live Stats, Statista)

If your website content doesn’t reflect how real people talk, you’re missing out.

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Traditional SEO vs Voice Search SEO: What’s the Difference?

Traditional SEO often focuses on short, competitive keywords like ‘nutritionist London’ or ‘hormone health expert’. These terms are highly searched, but also hard to rank for, especially if you’re just getting started.

Voice search SEO, on the other hand, is rooted in:

• User intent (what the person really wants)
  

• Long-tail keywords (specific phrases like ‘what can I eat to support ovulation?’)
  

• Natural language (the way people speak, not the way marketers write)
  

This approach allows your content to match how your ideal client is actually searching, especially when using tools like Google Assistant or Siri, and potentially get ahead in the SEO game.

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Why This Strategy Works (Especially If You're Not on Page 1 Yet)

Let’s be real: you’re probably not on page 1 for ‘nutritionist’, and that’s OK. Climbing Google rankings takes time, and broad keywords are often dominated by large directories or businesses with long-established SEO.

But here’s the good news:
Voice search and long-tail keyword strategies let you leapfrog some of that competition. If you’re wondering how long SEO usually takes, I break that down here — it’s why a voice-led strategy can be so powerful early on.

Here’s why it works:

• You get in front of highly motivated clients who are searching for solutions, not scrolling for fun
  

• You tap into lower-competition phrases, giving your website a better chance of ranking sooner
  

• You align your content with your clients’ actual questions, building trust and increasing conversions
  

When I work with clients, I start by identifying the exact phrases their audience is using and weaving those into the site copy. It’s about creating a website that speaks your client’s language — literally.

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How to Start Climbing the Google Ranks: Step-by-Step

Not sure where to begin? Here’s a simple process you can follow:

1. Think Like Your Ideal Client

What would they ask Google? Write down 10 real-life questions you hear from clients in consultations or DMs.

Example:
Instead of ‘nutritionist perimenopause’, they might say:
‘What foods help balance hormones in your 40s?’

2. Use These Phrases as Website Content and Blog Titles

These long-form queries are perfect for:

• Blog post titles
  

• Service page headings
  

• FAQs
  

• Image alt text and meta descriptions
  
  

3. Add a FAQ Section to Every Page

FAQs help Google understand your content, and they’re the perfect place to include voice-style queries.

Example:
‘What do I eat if I have IBS and I’m stressed?’

4. Optimise for Mobile and Local Search

Since voice search is mostly done on mobile, make sure your site is:

• Mobile-friendly (Squarespace makes this easier)
  

• Connected to Google Business Profile
  

• Optimised with location keywords (e.g. ‘Functional medicine practitioner in Devon’)
  
  

5. Track What’s Working

Set up Google Search Console (free and essential). You’ll start to see which queries are bringing people to your site, and adjust accordingly.

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Why Google Search Beats Social Media for Lead Generation

Here’s a truth bomb for wellness business owners:

Google search is more intentional than Instagram.

When someone searches ‘help with perimenopause fatigue’, they are ready to learn, take action, or book.

Compare that to a social media scroll which is much more passive. You’re potentially interrupting their day, not solving a problem they’re actively thinking about.

So if you’ve spent months posting on Instagram with little traction, give yourself a break.

This is your sign to think about a shift in focus towards SEO, and using a voice search strategy is one of the easiest ways to meet your clients where they already are.

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What We’ve Covered

• Voice search is changing how people search, especially on mobile
  

• Long-tail, conversational keywords are easier to rank for and more targeted
  

• Traditional SEO focuses on broad terms; voice search SEO prioritises intent and real human language
  

• You can start applying this now by reviewing your site content and FAQ sections

• Google is a more intentional and high-converting traffic source than social media
  

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Parting Thoughts

If your wellness website isn’t showing up on Google, it’s not because your work isn’t valuable, it’s likely because your content isn’t matching how people search.

Voice search SEO bridges that gap. And best of all, it uses language you already hear from your clients every day. This is exactly the kind of strategy I map out in the SEO Blueprint — a full 6-month SEO implementation and strategy plan designed for wellness businesses.

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Frequently Asked Questions

Why is voice search important for SEO?

Voice search reflects how people actually search — using full questions and natural phrases. It helps your content align more closely with user intent, increasing your chances of showing up on Google.

What is the impact of voice search on SEO and its implications for digital marketers?

Voice search is pushing marketers to move away from keyword stuffing and towards helpful, question-driven content. It’s about creating value, not just ranking for a term.

Is voice search optimisation the future of SEO?

It’s already here. As more people use mobile devices and smart speakers, voice optimisation is becoming essential for long-term SEO success.

Are voice search SEO and traditional website SEO different?

Yes. Traditional SEO often targets short, broad keywords, while voice search SEO focuses on conversational, long-tail phrases and real-life questions.

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So what’s next?

Get in touch to enquire about the SEO Blueprint package.

If you’re not ready for the Blueprint level of support, I also offer an SEO Health Check which provides a clear and concise personalised report on your website’s current SEO status.

Or, if you’re ready to go ALL IN and invest in my fully managed, ‘hands-off’ SEO Partnership package, you can read all about that here.

And if none of this is where you’re currently at, but you plan to start learning about SEO to manage it entirely independently, then download my new ebook to get a step ahead.

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These are the behind-the-scenes actions I take for clients in my SEO Blueprint and SEO Partnership packages, now available to you, free.

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Sam Ferguson is a website designer and SEO specialist for nutritionists, functional medicine practitioners, and women in wellness. With a unique blend of industry insight and technical expertise, Sam helps clients create impactful websites that attract, engage, and convert. When she’s not designing, you’ll find her sharing practical digital marketing tips to help wellness professionals grow their online presence with confidence.