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How to Write Better Blogs as a Nutritionist That Get You Found on Google
Don’t Forget to Pin it.
Why Blogging Still Works
If you’re a nutritionist who shudders at the thought of social media but lights up when you talk about your clients' transformations, this blog is for you. Writing is your superpower – even if you don’t feel like a ‘writer’ yet. And blogging? It might just be the most underrated marketing tool in your business.
Blogs aren’t a quick fix – they’re the quiet engine of your online authority. Done well, they build trust, drive Google traffic, and attract clients who are already halfway convinced. In this guide, we’ll explore how to write better blogs, how they actually get seen, and three powerful formats you can use (without giving away all the secret sauce).
The Case for Blogging as a Wellness Practitioner
You didn’t retrain to become a nutritionist because you wanted to chase trends online. You’re here to make a difference. And in a world where misinformation is everywhere, your qualified voice matters more than ever.
The global wellness industry is worth over £5.6 trillion – and it’s growing fast.
Google sees over 8.5 billion searches a day, and many of those are health-related.
People are actively searching for support, not passively scrolling for it.
Every time you publish a well-written blog post, you create a permanent doorway for the right clients to find you. Unlike social media posts that disappear in a day, a single blog can generate traffic and enquiries for months – even years.
And the best part? You already have everything you need: lived experience, client conversations, professional insight, and a deep desire to help.
Why Your Words Matter (More Than You Think)
A huge part of building visibility is matching what you write to how your clients search. Blogging is about:
Using your expertise to solve real problems
Speaking in the language your ideal client uses
Showcasing your authority without feeling salesy
It’s not just about keywords (although we’ll cover that). It’s about empathy, clarity, and consistency – the same qualities you bring to your practice.
3 Blog Formats That Drive Traffic (and Build Trust)
These are the structures I guide my own clients through. I’ve renamed two of them for this article to keep things fresh and true to your voice.
1. The Deep Dive
This format positions you as an expert. It’s perfect for explaining complex topics in simple, engaging ways.
When to use: When you want to rank for a long-tail keyword or address a topic you often explain in clinic.
Example topics:
The Ultimate Guide to Gut Health in Perimenopause
How to Improve the Chance of Conception Through Food: A 2025 Deep Dive
Structure:
Clear introduction and table of contents
Step-by-step breakdowns
Optimised with headings, links, and FAQs
2. The Comparison Blog
This format helps clients make decisions by comparing two approaches, ingredients, supplements, or methods.
When to use: When people are Googling things like ‘Magnesium citrate vs glycinate’ or ‘Meal plans vs intuitive eating’.
Example topics:
Food Sensitivity Testing vs Elimination Diet: What Actually Works?
Inositol vs Metformin for PCOS: A Nutritionist’s Take
Structure:
Introduction and summary of each option
Feature-by-feature breakdown
Pros, cons, final recommendation, and FAQs
3. The Listicle
This one’s a crowd-pleaser. Easy to read and easy to write, and perfect for sharing bite-sized tips.
When to use: When you want to educate, inspire or offer quick wins.
Example topics:
7 Foods That Help With Stress and Sleep
5 Myths About The Perimenopause That Need to Go
Structure:
Numbered sections with clear benefits
Each section solves a small, specific problem
Ends with a recap, CTA, and FAQs
What About SEO? How Do Blogs Actually Get Found?
To write a blog that ranks on Google, you need to:
Start with a keyword – something people are searching for (e.g. ‘nutrition for menopause sleep’)
Answer a specific question – Google prioritises helpful content
Format your blog clearly – Use headings, bullet points, and plain English
Optimise your images – Add relevant alt text and compress file sizes
Use internal links – Guide readers to other pages or services
Add a meta description – Around 150 characters summarising your blog
Google isn’t magic – it’s a machine. But it rewards consistency and clarity, and that’s precisely what blogging provides.
The Social Media Bonus: Repurpose Without the Pressure
Blogging doesn’t mean you have to ditch social media entirely – in fact, blogs make social content easier.
If you're someone who struggles to show up online, a single blog post gives you weeks of content to pull from. Here are three simple ways to repurpose a blog for social media:
1. Quote Yourself
Pull out a powerful sentence or insight from your blog and turn it into a graphic. These work brilliantly for carousel posts, Stories, or Reels.
2. Turn a Section into a Mini Series
Break down a listicle or blog section into 3–5 bite-sized posts. Schedule them across the week or use them to start a conversation.
3. Use the Blog as Your Caption
Summarise the blog in 100 words, add a personal take or question, and use it as an Instagram or LinkedIn caption. Add a CTA to read the full post on your site.
Consistency becomes less stressful when the thinking is already done.
Common Mistakes to Avoid
Writing too broadly (e.g. ‘Nutrition Tips’ instead of ‘Nutrition for Endometriosis Fatigue’)
Forgetting to add a CTA (don’t let readers leave without knowing what to do next)
Over-explaining or using medical jargon (you’re not writing for your peers)
Giving up too soon (SEO takes time, but blogging pays off long-term)
Content marketing isn’t one-size-fits-all. The key is choosing the right tactics that align with your strengths and business goals. Whether it’s blogging, social media, video content, or email newsletters, consistency is more important than quantity. Consider:
Blog posts
Instagram posts and reels
Email newsletters
Webinars or live Q&As
The best approach is the one that feels sustainable for you while effectively reaching your audience. My Digital Visibility Guide (bottom of the page) walks through different marketing options for women in wellness, helping you find the right fit.
My Blogging Takeaways
Blogging builds visibility, trust, and long-term traffic
You don’t need to be a writer – you need to be clear, consistent, and client-focused
Use strategic blog formats like Deep Dives, Comparison Blogs, and Listicles
Always write with a real person in mind – someone who needs your help and is searching for it now
Final Thoughts
If you’ve been pouring your energy into social media and feeling invisible, blogging might be the shift you need. It rewards depth over speed and gives you a powerful way to lead with value.
And remember – you don’t need to do it alone.
Want to read more? Check out my blogs:
FAQs
How to write nutrition blogs? Focus on your client’s real-life questions and problems. Choose one topic, go deep, and offer actionable advice.
How do you write an impressive blog? Use a clear format, answer specific questions, and avoid overexplaining. Add visuals and real examples where possible.
How to get better at blog writing? Practice regularly, study formats that work, and analyse what your ideal clients are searching for.
How do I get 1000 views on my blog? Choose the right keywords, optimise your content for Google, and share it strategically (e.g. in email newsletters, on your website, etc).
If you've read this and you're still uncertain about where to place your marketing efforts, The Digital Visibility Handbook is here to help.
This guide cuts through the noise of online marketing and gives you a clear, practical approach to digital visibility. No gimmicks—just real, actionable insights to help you make informed decisions about where to focus your efforts. If you're tired of the constant marketing chatter and just want some clarity about your options so you can work out YOUR right way of marketing your business, then this is for you.
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Sam Ferguson is a website designer and SEO specialist for nutritionists, functional medicine practitioners, and women in wellness. With a unique blend of industry insight and technical expertise, Sam helps clients create impactful websites that attract, engage, and convert. When she’s not designing, you’ll find her sharing practical digital marketing tips to help wellness professionals grow their online presence with confidence.