How to Improve Blog SEO with Two Simple Tweaks
Two Things You Should Always Include in Every Blog for Better UX and SEO
If you're going to take the time to write a blog, make it work for your business.
For wellness professionals like nutritional therapists and functional medicine practitioners, your blog isn’t just a place to share insights. It’s an opportunity to build trust, show up in search results and quietly guide the right clients towards working with you.
But I see the same problem again and again.
The content is thoughtful and informative.
But the blog ends in a dead end.
No next step. No natural pathway. No signposting for either your reader or for Google.
That’s a missed opportunity - one that’s easy to fix.
There are two things I recommend every practitioner include in every single blog: a clear call to action (CTA) and a few internal links. Let’s break down why they matter so much.
First, what is UX? And why should you care?
UX stands for user experience - essentially how easy and enjoyable your website is to use.
If a visitor lands on your blog and finds it confusing, overwhelming or directionless, they're likely to leave within seconds. That’s not just bad for user trust — it sends a signal to Google that your content might not be helpful.
As a wellness expert, good UX means:
Writing with warmth, clarity and compassion and not jargon
Structuring content to guide your reader through a helpful flow
Avoiding overwhelm by suggesting one clear next step
Your ideal client might be dealing with health anxiety, decision fatigue or frustration from past approaches that didn’t work. A good UX respects their time and gently supports their next decision.
And Google notices this, which is where UX and SEO meet.
Why SEO and UX go hand in hand
Search engines want to show content that people find useful.
This means Google looks at how users interact with your page and assesses whether they scroll, stay or click to another page. All of this tells the algorithm that your site offers value.
So while SEO can feel technical, the foundation is always about clarity, structure and meeting your reader's needs. That’s where CTAs and internal links come in.
Step 1: Add a clear call to action (CTA)
A blog is a perfect entry point, but it should never be the end of the road.
A strong CTA doesn’t mean hard selling. It means guiding your reader, who is often someone feeling overwhelmed or seeking answers, towards a helpful next step.
Wellness‑focused CTA examples:
If your blog explains how blood sugar imbalances affect energy:
“Want to know what your symptoms could be telling you? Book a free discovery call and let’s explore your health together.”
If you're writing about how to eat during the two‑week wait (TWW):
“Download my free TWW Meal Plan to support your fertility during this critical phase - grounded in nutrition and easy to follow.”
If your blog breaks down functional testing options:
“Unsure which tests are right for you? My Root Cause Health Review session helps you map out exactly where to start.”
If you're writing about preconception care:
“Start preparing your body for pregnancy today. Explore my 1:1 preconception support programme, designed for women who want to feel ready and confident.”
If the blog is about IBS and digestive health:
“Struggling with IBS symptoms? Learn how my tailored gut‑health packages can support digestion, mood and daily wellbeing.”
Each CTA should flow naturally from the topic. Make it feel like a warm invitation, in language they recognise.
Step 2: Add internal links to your own content
Internal linking is a simple but powerful tool, not just for SEO, but for building trust too.
By linking to related blogs or key service pages, you can:
Keep people on your site for longer
Guide readers through your expertise
Show Google your website has depth and structure
Reinforce your authority in your niche (like fertility nutrition)
Examples:
Writing about gut health and skin? Link to another blog on hormone balance or food‑based protocols.
Writing about preconception care? Link to your services page or another post on fertility nutrition planning.
Writing about PCOS? Link to a deeper blog on root‑cause approaches or nutrition support protocols.
When done well, internal links create a curated journey, not a collection of isolated pages. And remember: don’t say “click here.” Use clear anchor text that describes what the user will find.
How AI Search Changes the Game
The rise of AI tools like ChatGPT and Google’s AI-generated overviews is changing how people search, which means your content strategy needs to evolve.
AI overviews now appear in nearly 50% of Google searches, often triggered by long-tail, question-based queries.
In health-related searches, that figure rises to 76%.
And over half of Gen Z and Millennial users now prefer tools like ChatGPT to search engines.
So what does this mean for your blog?
Long-tail keywords matter more than ever - they match the natural language used in AI searches.
Content clarity is critical - AI tools summarise and extract answers from structured, skimmable content.
Traditional SEO still matters - Google continues to favour fast, well-linked, well-structured websites in both regular and AI search results.
If your content is helpful, clearly structured, and answers real questions, you increase your chances of ranking in both search engines and AI results.
Avoid These Common Blog Mistakes
Even well-meaning blog posts can fall flat if key details are missing or mismanaged. Here are some of the biggest pitfalls I see wellness professionals making:
No CTA or next step – leaving readers unsure where to go or what to do next.
No internal links – isolating the blog instead of connecting it to your wider body of work.
Broken or outdated links – damaging both user experience and SEO trust signals.
Generic titles or headings – missing search traffic by using terms no one is actually Googling.
Lead magnets that don’t deliver – offering something vague, irrelevant or low-value.
Too much focus on the blog itself – forgetting how it connects to your services, offers or goals.
If you’ve been doing some of the above, you’re not alone. The good news is that the fix isn’t complicated, and starting with the right foundations makes all the difference.
Why This Matters - And Where to Begin
I work with women in wellness who have poured time, energy, and care into their Squarespace websites - only to find they’re not ranking, not being found, and not attracting the right kind of clients.
Often, it’s not the content that’s the issue. It’s the structure behind it.
Time and again, I see the same pattern:
– No clear keyword strategy
– Tech SEO left untouched
– No understanding of what Google actually looks for
– And blogs that are well-written but disconnected from a wider strategy
That’s not a failure, it’s just something you were never taught. And when everything feels a bit muddled, it's hard to know where to even begin.
So, what to do? Start with the foundations.
Before blogs. Before social. Before overhauling your site again.
Because when your website is structured properly and indexed correctly, everything else you do, from long-form content to service launches, actually has room to grow.
That’s exactly why I created this free guide:
5 Google Search Secrets for Wellness Websites
Simple, practical SEO tips designed to get your Squarespace website found - even if you’ve never touched your settings, submitted a sitemap or updated your SEO titles and descriptions.
It’s the stuff most agencies wouldn’t hand over for free, but I believe every wellness practitioner deserves to understand how visibility actually works.
Download the guide and start building your business on a stronger foundation ↓
FAQs
What is the 80/20 rule for blogging?
It’s the idea that 80% of your results will come from 20% of your effort. For blogging, this often means focusing on a few well-written, strategic posts that are optimised for search and aligned with your offers, rather than churning out endless content without direction.
How do I get 1000 visitors to my blog?
Start by writing content your ideal client is actively searching for. Use long-tail keywords, structure your content clearly (with subheadings and links), and promote it through SEO rather than relying on social media alone. Make sure every post connects to your services or lead magnet.
How do I write blogs for clients (as a wellness expert)?
Think of your blog as a conversation. What questions are your clients asking you regularly? Use their language. Offer insight, not overwhelm. And always end with a clear step they can take if they want to go further with you.
How do I write a blog on nutrition?
Focus on one topic per post. Make sure your headline reflects a real search term (e.g. “How to support your gut health during perimenopause”), and keep the tone clear and supportive. Include client-relevant tips and link to your services where appropriate.
How do I stand out as a nutritionist online?
By combining clear branding with a website that reflects your expertise. A blog helps by demonstrating your knowledge and increasing your visibility in search results, especially when your competitors are mostly posting on social media.
How do I get better at writing blogs?
Start small. Focus on topics your clients already ask about. Use simple formatting: clear titles, short paragraphs, and subheadings. And always think about who you’re writing for, not just what you want to say.
Sam Ferguson is a website designer and SEO specialist for nutritionists, functional medicine practitioners, and women in wellness. With a unique blend of industry insight and technical expertise, Sam helps clients create impactful websites that attract, engage, and convert. When she’s not designing, you’ll find her sharing practical digital marketing tips to help wellness professionals grow their online presence with confidence.