![Samantha Ferguson | Web Design & SEO | Health & Wellness | Herts, UK [For Hire]](http://images.squarespace-cdn.com/content/v1/644c9af55008452f860fcae1/686292b3-1fa6-4578-80c5-b0fdd5bb5df2/Sam-Ferguson_Lettermark-Initials-Black.png?format=1500w)
Quick SEO Win #2: Internal Links - The Hidden SEO Shortcut for Wellness Businesses
Don’t Forget to Pin it.
This is part of my Quick SEO Wins series, created to help you take control of your SEO, one practical step at a time.
If you’re a nutritionist, health coach or wellness practitioner, SEO can feel like something you need a degree in to understand. But small, intentional steps, like internal linking, can have a big impact on how your Squarespace website ranks on Google.
This post will walk you through exactly how to use internal links to improve visibility, support client bookings, and build a solid SEO foundation for your wellness business.
Missed the first Quick SEO Win? Start here with how to submit your sitemap and get found faster on Google. It’s the first thing I recommend doing before you start building internal links.
Why Internal Linking Is Essential SEO for Wellness Websites
Internal linking is one of the most overlooked SEO foundations for Squarespace websites - and it’s incredibly easy to do once you know how.
Here’s why it matters:
It helps Google understand the structure of your site
It shows which pages are most important
It keeps visitors on your site longer (which improves SEO)
It increases the chance of someone booking with you
If you’ve been wondering how to get on page 1 of Google, this is one of those fixes that can quietly work in the background, especially when combined with great content and strong site design.
What Internal Links Look Like in Practice
Let’s say you’ve written a blog post on nutrition for hormonal balance, and you’ve also got a service page about Dutch testing or a blog on perimenopause-friendly meal plans. Linking between these pages creates a web of connected content, which helps both users and search engines navigate your site.
It also supports your overall Squarespace website design strategy because it gives structure to your site and prevents content from becoming buried.
Step-by-Step: How to Add Internal Links to Your Website
You don’t need any tech experience. Just a sense of what content naturally belongs together.
✅ Step 1: Identify Your High-Value Pages
Start with your top-performing content or your key service pages
Your homepage is often one of the most visited, so linking to it (and from it) is a smart way to support both SEO and user flow. Here’s what your homepage should include.
✅ Step 2: Choose Related Pages to Link To
Think about the next step for your visitor. Would they want to:
Learn more about a related topic?
Book a service with you?
Download a lead magnet?
This is a lead generation strategy for nutritionists that takes less than 10 minutes to implement.
✅ Step 3: Add Links Using Clear, Keyword-Rich Text
Highlight relevant phrases (like nutrition coaching for perimenopause) and link them to the relevant page. Avoid vague anchor text like ‘click here’ - use wording that reflects what the page is about.
In Squarespace, highlight your text and use the link icon to add an internal page link
✅ Step 4: Don’t Forget Older Pages
SEO isn’t only about what you publish next, it’s also about what already exists. Revisit older content and add internal links to newer content. This helps Google crawl your site more effectively and keeps your visitors engaged.
You’ll start to build a website that’s more user-friendly and easier to rank. Both of which directly impact client enquiries and bookings.
How This Supports Bigger SEO Results
Internal linking isn’t just about ticking an SEO box. It’s about creating a clear, useful journey through your content, for both Google and your potential clients. When your website structure is strong and connected, it builds trust and makes it easier for visitors to take action.
That’s how SEO stops being a background task and starts supporting your client enquiries and business growth.
Read my blog all about how SEO helps attract more aligned client enquiries
Quick Recap: Your SEO Action Step Today
Want to improve searchability and structure on your Squarespace wellness website?
Identify one high-value blog or service page
Add 2–3 relevant internal links
Revisit older pages and link them to newer content
It’s a simple SEO fix, and one of the most effective ways to help Google understand and prioritise your site.
FAQs About SEO for Health and Wellness
What is SEO in healthcare? SEO helps health and wellness professionals show up when someone searches for support, whether that’s gut health, menopause, or fertility. It's essential for attracting aligned clients online.
How do you market health and wellness? Strong marketing starts with a user-friendly website, clear messaging, and a focus on visibility. Internal linking, blogging, and site structure all play a role in helping people discover and trust your services.
How to do an SEO health check? A solid website audit for wellness businesses looks at site keywords, mobile experience and internal links, amongst other things. These quick wins are often pretty impactful. I offer an SEO Health Check if you want expert eyes on it.
What are the 4 types of SEO? The four main types of SEO are:
On-page SEO - Like internal linking, keywords, and content
Technical SEO - Behind-the-scenes structure and speed
Off-page SEO - Links to your site from other trusted websites
Local SEO - Making sure people in your area can find you
So what’s next?
Get in touch to enquire about the SEO Blueprint package.
If you’re not ready for the Blueprint level of support, I also offer an SEO Health Check which provides a clear and concise personalised report on your website’s current SEO status.
Or, if you’re ready to go ALL IN and invest in my fully managed, ‘hands-off’ SEO Partnership package, you can read all about that here.
And if none of this is where you’re currently at, but you plan to start learning about SEO to manage it entirely independently, then download my new ebook to get a step ahead.
5 Google Search Secrets walks you through 5 key steps I recommend to clients who want to improve their visibility on Google without throwing more time at Instagram or second-guessing their website. And you’re already a step ahead with the first one!
These are real, actionable steps that most SEO agencies wouldn’t share without a contract!
Click 👇 and Download the guide to uncover five powerful fixes you can implement today to start building momentum the smart way.
These are the behind-the-scenes actions I take for clients in my SEO Blueprint and SEO Partnership packages, now available to you, free.
Sam Ferguson is a website designer and SEO specialist for nutritionists, functional medicine practitioners, and women in wellness. With a unique blend of industry insight and technical expertise, Sam helps clients create impactful websites that attract, engage, and convert. When she’s not designing, you’ll find her sharing practical digital marketing tips to help wellness professionals grow their online presence with confidence.