This is another instalment of my Quick SEO Wins series - designed to help you take control of your SEO, one practical and impactful step at a time.

Not every page on your website should be visible in search results, and letting the wrong ones through could be quietly hurting your rankings.

Here’s why this matters (especially on Squarespace), and what to fix today.

Missed the earlier blogs in my Quick Win series?

Start here with how to submit your sitemap and get found faster on Google. It’s the first thing I recommend doing before you start building internal links.

Quick SEO Win #2: Internal Links - The Hidden SEO Shortcut for Wellness Businesses

Quick SEO Win #3: How Do I Get onto Page 1 of Google? Focus on Titles and Descriptions First

Why some pages don’t belong on Google

When Google scans your site, it uses a limited crawl budget. This is essentially, a cap on how many of your pages it will crawl and rank. If you’ve got dozens of irrelevant or unhelpful pages indexed, they take up space and attention that should be going to the ones that matter.

That means your blog, services page, or homepage might get less visibility...
Because your thank you page or privacy policy is in the way.

This is where ‘noindexing’ comes in, a small setting with a big impact.

What should you hide from search?

If a page isn’t meant to attract traffic or rank on Google, hide it.

Common examples to set as noindex or hide from search results include:

Privacy Policy
Terms & Conditions
Thank You pages
404 Error pages
Temporary promo or offer pages
Branded Linktree-style pages duplicated elsewhere

💡 Using Squarespace? Open the page settings and toggle ‘Hide page from search results.”’This is the same as applying a noindex tag.

Hide the pages that Google doesn’t need to find

How this simple action helps your SEO

By hiding unimportant pages from search, you:

Make your site cleaner and easier for Google to scan
Improve the chances your important pages are indexed faster
Help Google focus on content that’s relevant to your ideal clients
Strengthen the overall SEO signal of your website

And it only takes five minutes to fix.

Here’s your action step

Open your website editor and audit your pages now. Ask yourself: ‘Does this page need to rank in search results?’

If the answer is no, go to the page settings and hide it from search.
It’s a simple but powerful move that clears the way for better SEO performance.

Recap: Your SEO Quick Win

Action: Noindex any pages that aren’t helping your SEO
Why: Keeps Google focused on your valuable content
Time Required: 5 minutes
Tool Needed: Your site settings, no tech skills required
Result: Stronger rankings, better crawl efficiency, faster results

FAQs About SEO for Health and Wellness

How do I get onto page 1 of Google?

Start by improving your site structure and removing unnecessary distractions. Pages that don’t need to rank should be hidden, so Google can focus on the content that matters, like your services or blog posts.

How do I build traffic?

By giving Google exactly what it needs: useful content, strategic keywords, and a clean site that’s easy to scan. That includes removing low-value pages from the search index so your traffic-building efforts aren’t diluted.

How to get more clients from my website?

Help your visitors land on the right pages by making sure only relevant, helpful content is visible in search. Streamline your site, guide users toward booking, and don’t let unimportant pages get in the way.

What are the 4 types of SEO?

On-page SEO – Optimising keywords, headers, and layout
Technical SEO – Fixing page settings, speed, and crawl errors
Off-page SEO – Earning authority through external links
Local SEO – Getting found in area-specific searches (via Google Maps and Business Profile)

So what’s next?

Get in touch to enquire about the SEO Blueprint package.

If you’re not ready for the Blueprint level of support, I also offer an SEO Health Check which provides a clear and concise personalised report on your website’s current SEO status.

Or, if you’re ready to go ALL IN and invest in my fully managed, ‘hands-off’ SEO Partnership package, you can read all about that here.

And if none of this is where you’re currently at, but you plan to start learning about SEO to manage it entirely independently, then download my new ebook to get a step ahead.

5 Google Search Secrets walks you through 5 key steps I recommend to clients who want to improve their visibility on Google without throwing more time at Instagram or second-guessing their website. And you’re already a step ahead with the first one!

These are real, actionable steps that most SEO agencies wouldn’t share without a contract!

Click 👇 and Download the guide to uncover five powerful fixes you can implement today to start building momentum the smart way.

These are the behind-the-scenes actions I take for clients in my SEO Blueprint and SEO Partnership packages, now available to you, free.

Sam Ferguson is a website designer and SEO specialist for nutritionists, functional medicine practitioners, and women in wellness. With a unique blend of industry insight and technical expertise, Sam helps clients create impactful websites that attract, engage, and convert. When she’s not designing, you’ll find her sharing practical digital marketing tips to help wellness professionals grow their online presence with confidence.

Quick Win 4: Pages You Should Hide from Google Search