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Squarespace Email Marketing vs. Flodesk, MailerLite & More: Which One is Right for You?
Email marketing is one of the most powerful ways to nurture client relationships, build trust, and drive bookings. But with so many platforms available, how do you know which one is the best fit for your business?
Whether you’re considering Squarespace Email Campaigns or alternatives like Flodesk, MailerLite, or Kit (formerly ConvertKit), this guide will break down the pros and cons of each, helping you decide which option aligns best with your needs.
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Why Email Marketing Matters for Your Wellness Business
Unlike social media, where content can get lost in the algorithm, email marketing provides direct communication with your audience. When used effectively, email marketing can:
Build long-term relationships with potential and existing clients.
Share valuable insights, client success stories, and exclusive content.
Drive traffic to your website and encourage bookings.
Give you full control over your audience, unlike social platforms that can change their rules at any time.
The key is choosing an email marketing tool that fits your workflow, business goals, budget, and, importantly, you like using it!
An engaged email list is one of the most valuable assets in your business—allowing you to connect, educate, and convert clients on your own terms.
Overview of Squarespace Email Campaigns
If you already use Squarespace for your website, their built-in Email Campaigns tool might seem like a natural choice. Here’s a closer look at what it offers.
Pros:
✅ Seamless integration with your website – Easily pull content from your site into emails.
✅ On-brand, beautifully designed templates that match your website’s aesthetic.
✅ No third-party integrations needed – Everything stays within Squarespace.
Cons:
❌ Limited automation and segmentation – Not ideal for advanced email strategies.
❌ Exporting your list isn’t as seamless – You can download subscribers as a CSV file, but you’ll need to manually set up automations and tags on another platform.
❌ Pricing starts at £4/month, but advanced features quickly add up.
Best for:
✔️ Wellness professionals who want a simple, all-in-one email marketing tool without extra complexity.
✔️ Those who don’t need advanced segmentation or automation.
Comparing Squarespace Email Campaigns to Other Platforms
If you’re looking for more flexibility, automation, or cost-effective options, these alternatives might be a better fit.
Flodesk (Best for Beautiful, Aesthetic Emails)
Flodesk is known for its stunning, easy-to-use email templates, making it a great option for wellness brands that prioritise branding.
Pros:
✅ Flat-rate pricing (£29/month) – No price increase as your list grows.
✅ Gorgeous, fully customisable templates.
✅ Easy to use, with simple automation options.
Cons:
❌ No free plan.
❌ Fewer advanced automation features compared to Kit or MailerLite.
Best for:
✔️ Wellness brands that want aesthetic, visually impactful emails without tech complexity.
✔️ Small businesses that don’t need complex email funnels.
MailerLite (Best Free Plan for Beginners)
If you’re looking for a budget-friendly email platform with decent automation features, MailerLite is a great option.
Pros:
✅ Free for up to 1,000 subscribers – A great option for those starting out.
✅ Good automation tools – Includes segmentation and workflows.
✅ More affordable pricing tiers compared to other platforms.
Cons:
❌ More basic templates – Not as visually polished as Flodesk.
❌ Limited design flexibility – Not ideal for those who want highly custom emails.
Best for:
✔️ Wellness professionals starting out with email marketing who want a free plan.
✔️ Those who need basic automation features without a high price tag.
Kit (Formerly ConvertKit) (Best for Advanced Segmentation & Courses)
Kit is a powerful platform for email automation, audience segmentation, and digital product sales.
Pros:
✅ Powerful automation and tagging – Great for complex email sequences.
✅ Good for selling online courses or memberships.
✅ A strong free plan (formerly known as Kit Free).
Cons:
❌ More expensive than other platforms as your list grows.
❌ Not as design-friendly – Templates are minimal and text-heavy.
Best For:
✔️ Wellness practitioners who plan to sell courses, programs, or memberships.
✔️ Those who need advanced email automation and segmentation tools.
Key Factors to Consider When Choosing an Email Platform
If you’re unsure which email tool is right for you, consider:
1. Ease of Use
Do you need something plug-and-play (Squarespace Email Campaigns, Flodesk) or a tool with more features but a learning curve (Kit, MailerLite)?
2. Automation Needs
Will you be sending simple newsletters, or do you need automated sequences (e.g., onboarding emails, lead magnets)?
3. Branding & Aesthetic
If beautiful design is key, Flodesk is unbeatable.
If you prioritise functionality over looks, Kit or MailerLite might be better.
4. Budget
Are you happy using Squarespace Email Campaigns for convenience, or do you need the long-term affordability of MailerLite?
My Personal Recommendations
✔️ If you want simplicity & all-in-one integration → Use Squarespace Email Campaigns.
✔️ If you care most about visual branding → Flodesk is a fantastic option.
✔️ If you need a powerful free plan → MailerLite is great for beginners.
✔️ If you want advanced automation & segmentation → Kit (formerly ConvertKit) is worth considering.
Final Thoughts & My Best Advice
There’s no single ‘best’ email marketing platform—it depends on your needs. If you’re already using Squarespace and want a streamlined, simple solution, their email marketing might be perfect. But if you’re thinking long-term scalability, automation, and integrations, exploring Flodesk, MailerLite, or Kit could be a better fit.
Still unsure which email platform to choose? Let’s chat—I’d love to help you find the right solution for your business.
All pricing and feature information is correct at the time of writing. Always check individual platforms for the latest updates.
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Sam Ferguson is a website designer and SEO specialist for nutritionists, functional medicine practitioners, and women in wellness. With a unique blend of industry insight and technical expertise, Sam helps clients create impactful websites that attract, engage, and convert. When she’s not designing, you’ll find her sharing practical digital marketing tips to help wellness professionals grow their online presence with confidence.