5 Signs Your Squarespace Wellness Website Is Losing You Clients (and How to Fix It)

As a nutritionist or wellness practitioner, your website is often the first impression potential clients have of your business. It’s your digital storefront, showcasing your expertise and inviting people to connect.

But what if your website is doing the opposite and driving clients away?

Here are five common signs that your wellness website might be losing you clients – and what you can do to fix it.

Don’t forget to pin it.

1. It’s Not Mobile-Friendly

More than half of all web traffic comes from mobile devices. If your site isn’t optimised for mobile, potential clients might struggle to navigate it, leading them to give up and look elsewhere.

How to Fix It:

• Test your website on a variety of devices to ensure it looks great on all screen sizes.

• The beauty of Squarespace is it offers a responsive design for mobile layout, but don’t forget to edit and tweak spacing and formatting within the mobile view option - it isn’t just an automatic reformatting into the mobile space; you need to make it look right.

• To take it a step further and check your layouts on all manner of devices, use a tool like Responsively App.

• Consider implementing Accelerated Mobile Pages (AMP) to improve performance on mobile devices. AMP helps create lightning-fast blog pages that improve user experience and search rankings.

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It isn’t just an automatic reformatting into the mobile space; you need to make it look right.

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2. It’s Hard to Navigate

A confusing or cluttered layout, or too many menu options can overwhelm visitors. If people can’t quickly find what they’re looking for, they’re likely to leave.

How to Fix It:

• Simplify your navigation menu with clear labels like - ‘About’, ‘Services’, and ‘Contact’.

• Use internal links and buttons to guide visitors through your site.

• Make your calls to action (CTAs) stand out and easy to follow. Don’t be afraid to repeat them.

• Remember, simplicity is key. For example, using ‘Blog’ is far clearer than using more creative but sometimes confusing labels like ‘Journal’, ‘Musings’, or ‘Diary’.

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3. Your Content Isn’t Clear or Relevant

Your potential clients are looking for solutions to their problems. If your website’s content doesn’t clearly explain how you can help, they may leave feeling confused or uninspired.

How to Fix It:

• Write content that speaks directly to your audience’s needs and pain points.

• Avoid jargon and use a warm, conversational tone. In other words, be you!

• Clearly outline the benefits of your services and what makes you different.

• Less is more when it comes to offerings and freebies. A flood of confusing choices or multiple free eBooks can dilute your message and overwhelm visitors. Strike a balance to maintain clarity.

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4. It Looks Outdated

An old-fashioned design can give the impression that your business is behind the times. This can undermine trust and professionalism, especially in the health and wellness field, where credibility is key.

How to Fix It:

• Choose clean fonts, fresh imagery, and a cohesive colour palette that aligns with your brand’s vibe.

• Regularly update your blog or news/events section to show you’re active and engaged.

• Your website should strike a balance between your personal style, your ideal client’s expectations, and current design standards. This ensures it feels both authentic and approachable while maintaining a professional edge.

• If you can, invest in professional website design support. It will be worthwhile.

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5. It’s Missing SEO Essentials

Even the most beautiful website won’t help your business if people can’t find it online. Without foundational SEO, you’re likely missing out on potential clients searching for services like yours.

How to Fix It:

• Optimise page titles, meta descriptions, and headers with keywords your audience is searching for, such as ‘Hormone Expert’, ‘Fertility Specialist for PCOS’ or ‘Natural Pregnancy Support’.

• Add alt text to images and ensure URLs are clean and descriptive.

• Set up Google Search Console and submit a sitemap to Google, essentially telling Google how to read your website.

• Publish consistent blogs that address common questions in your niche.

• SEO might make you run for the hills, but some structural basics can make a huge difference. Consistent blogging is really helpful, and content should always be written with the user-intent in mind. This means using the language your audience would use when searching online.

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Why It Matters

Your website isn’t just a place to showcase your services; it’s a critical tool for growing your business. By addressing these five issues, you can create a site that reflects your professionalism, builds trust, and helps convert visitors into loyal clients.

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Not sure whether you need a new website, some work done on your existing one, or perhaps you need SEO?

Take my quiz to work out your next steps.

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Sam Ferguson is a website designer and SEO specialist for nutritionists, functional medicine practitioners, and women in wellness. With a unique blend of industry insight and technical expertise, Sam helps clients create impactful websites that attract, engage, and convert. When she’s not designing, you’ll find her sharing practical digital marketing tips to help wellness professionals grow their online presence with confidence.