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An Introduction to My Journey: Designing Websites That Empower Wellness Professionals
Welcome to My World
If you’re here, chances are you’re a passionate wellness professional ready to make an impact—but perhaps feeling overwhelmed by the digital world. I know how that feels. My journey to creating websites for women in health, wellness, and nutrition has been anything but linear, but every step has been an enriching one that led me to where I am today.
From managing high-pressure projects in drinks design and branding to navigating the fast-paced corporate world—and ultimately, my own health challenges—I’ve always sought meaningful work that aligns with my values. When I struggled to get pregnant in my early thirties, I discovered the transformative power of holistic support. It was eye-opening but left me wishing I’d known about these approaches earlier in life; perhaps my other health experiences could have been different. This realisation sparked a passion—not just to work in wellness but to help others discover the potential of a more natural approach to health.
After the birth of my son, I made the bold decision to retrain in social media marketing for business. Over the next five years, I worked with various businesses and completed further training in Squarespace website design and Facebook ads. These years gave me a well-rounded skillset in digital marketing, equipping me with the expertise to guide clients in all aspects of online visibility.
What I Do and Why It Matters
At Sam Ferguson Digital Marketing, I specialise in designing websites for wellness professionals who want to grow their businesses in a way that’s right for them. My mission is simple: to create websites that are as inspiring as the work you do, while taking the stress out of the process.
In 2021, I began specialising in working with women in health and nutrition, offering website design, social media management, and content marketing services. By 2024, I had found my niche—combining expertise in web design and SEO to help wellness professionals build strong digital foundations. I work closely with my clients in a truly collaborative process, designing websites that not only look beautiful but also authentically reflect the person behind the business. These sites are crafted to connect with their ideal audience and perform effectively. My goal is to create websites that not only represent you today but also have the flexibility to grow and evolve with your business.
“Sam has been a shining star! I needed someone who would get me, understand what I need, and understand the field I work in. She captured my identity and personality and created a beautiful business website for me.”
— Marika Walker, Nutritionist & Fertility Specialist
The Future I See for My Business
The wellness industry is filled with incredible women who are transforming lives, and I want to be a small part of that change. My vision is to be the go-to designer for wellness professionals who want websites that reflect their authenticity, values, and expertise. I don’t believe in cookie-cutter designs or one-size-fits-all approaches. Every project I take on is guided by my belief that your business deserves to shine in a way that’s uniquely yours.
What truly sets my approach apart is the individualisation of every entrepreneur's online experience. I specialise in web design and SEO because these are the foundation of any successful online business platform. But my work doesn’t stop there. With my broad marketing experience, I help clients create a digital presence that suits their unique goals and strengths—not just following trends or doing what everyone else is doing. It’s about building a digital footprint that feels authentic, sustainable, and aligned with their vision for the future.
Why Squarespace?
When selecting a platform for your wellness website, it's essential to choose one that aligns with your business needs and technical comfort level. Here's why I recommend Squarespace over other platforms like WordPress, Wix, and Shopify:
Ease of Use and Maintenance
Squarespace offers an intuitive, drag-and-drop interface, making it accessible even for those without technical expertise. Its all-in-one platform means you won't need to manage separate hosting, security, or updates—Squarespace handles it all, allowing you to focus on your content and business
Design Flexibility and Professional Templates
With a wide array of professionally designed templates, Squarespace enables you to create a visually appealing and unique website that reflects your brand identity. The platform's design flexibility allows for customization without the need for extensive coding knowledge.
Built-In Features and Security
Squarespace provides a comprehensive suite of built-in features, including blogging capabilities, e-commerce functionality, and SEO tools. Its closed-source nature ensures high security and reliability, reducing the risk of hacks or technical issues that can be more prevalent with open-source platforms like WordPress.
E-commerce Capabilities
For wellness professionals looking to sell products or services online, Squarespace's e-commerce functionality is robust and user-friendly. However, if you plan to manage an extensive online store with more than 100 products, Shopify might be a more suitable choice due to its advanced inventory management and scalability tailored specifically for large e-commerce operations.
Support and Resources
Squarespace offers 24/7 customer support and a comprehensive library of tutorials and guides, ensuring you have the assistance you need to build and maintain your website effectively.
In summary, Squarespace's user-friendly interface, design flexibility, built-in features, and reliable security make it an excellent choice for wellness professionals seeking a professional online presence without the complexities associated with other platforms.
How I Make the Process Simple
I understand how daunting it can feel to build or refresh your website, especially if you’re not tech-savvy. That’s why I’ve developed a streamlined process designed to remove stress and build confidence. A key part of this process is ensuring we’re a good fit, and that starts with the enquiry call.
This initial conversation is not to be underestimated—it’s a chance for me to listen, understand your goals, and get a clear picture of what you’re currently doing online. I’ll share honest suggestions and insights during the call, even before we start working together because I believe in providing value from the very beginning. For me, it’s about ensuring I can truly help you achieve the results you’re looking for.
For those just starting their journey, my LAUNCH Website Design Package offers the perfect balance of affordability and customization. It combines the ease of a template with the personalisation of a custom design, using:
Tailored Branding: Colours, fonts, and imagery that reflect your unique identity.
Guided Preparation: Strategy workbooks to help you clarify your goals and messaging.
SEO Foundations: Ensuring your site is optimized for visibility from day one.
By the time we begin, you’ll feel confident knowing your project is in expert hands, and the end result will be a website that truly reflects your business and resonates with your audience.
“Sam took my existing website and truly listened to my vision. The result feels like an elevated, true reflection of my business. I couldn’t be happier with the outcome!”
— Richa Puri, Nutritional Therapist
Why This Work Matters to Me
My passion for this work stems from my personal experiences. I know what it’s like to feel stuck, to need guidance, and to want your message to be heard. Every website I design is about more than aesthetics—it’s about creating a platform for your voice, your expertise, and your impact.
“I felt seen, championed, and energized. The power Sam supplies behind my business is invaluable.”
— Nicola Moore, Nutritionist & Cognitive Reframing Specialist
Whether you’re dreaming of launching your first website or looking to elevate what you’ve already built, I’m here to help. My approach isn’t just about websites; it’s about empowering you to share your expertise with the world.
Want to see how we can work together?
Book an enquiry call today and let’s create something inspiring, impactful, and authentically you.
Explore My Website Design Services
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Sam Ferguson is a website designer and SEO specialist for nutritionists, functional medicine practitioners, and women in wellness. With a unique blend of industry insight and technical expertise, Sam helps clients create impactful websites that attract, engage, and convert. When she’s not designing, you’ll find her sharing practical digital marketing tips to help wellness professionals grow their online presence with confidence.