I Spent £5k on My Squarespace Website and Nobody Contacts Me
Here's What Went Wrong
You did everything right.
You invested in a professional Squarespace website. You chose a designer who understood your work. You prepared the copy, selected the images, set up the booking system. It's beautiful. It's mobile-responsive. It has all the pages it's supposed to have.
And nobody contacts you.
You take a look at your website analytics and there's little to no traffic. Like really, hardly any. It makes no sense.
Maybe you get the occasional enquiry from someone who already knows you. But Google? Crickets. You're starting to wonder if you made a terrible mistake, or if your business just isn't viable online.
Here's the truth: your website isn't broken. It's just invisible, because the foundations weren't put in place. And that's actually good news, because invisible can be fixed without starting over or spending another £5k.
You're Not Alone (And It's Not Your Fault)
I work with nutritional therapists and women's health practitioners every week who are in exactly this position. They've invested thousands in a professional Squarespace site. They're qualified, experienced, and genuinely excellent at what they do. But their websites are sitting there like gorgeous shops on streets with no footfall.
Here's something most people don't realise: a website designer is not the same as an SEO specialist. They're two completely different skill sets. Most designers focus on aesthetics, user experience, and making your site look beautiful. And they're brilliant at that. But SEO? That's a different expertise entirely.
I'm both a website designer and an SEO specialist, and that's deliberate. I want you to have the site of your dreams and the site that's built to be discoverable, with no stone unturned in that approach. Because what's the point of a stunning website if nobody can find it?
2. Your Website: The The Real Problem: Invisible vs Findable
Think about it this way: if you opened a stunning clinic in a beautiful building but it was located down an unmarked alley with no signage, would you blame the interior designer when nobody walked through the door?
That's what's happening with your website. The design isn't the problem. The problem is discoverability.
When someone types 'nutritional therapist for PCOS London' or 'functional medicine practitioner perimenopause' into Google, does your website appear? If it doesn't, it doesn't matter how beautiful your homepage is or which Squarespace template you chose. You're simply not in the conversation.
And here's the thing: SEO isn't 'one and done'. It's an ecosystem that requires feeding and maintaining. You can't just tick a few boxes during the website build and expect it to work forever. It needs ongoing attention, strategic content, and regular optimisation to stay visible as Google's algorithms evolve and your competitors adapt.
If you're just starting to understand how Google actually works, I've created a free guide called 5 Google Search Secrets. These are the foundational technical essentials that have to be in place before anything else will work, the kind of simple but crucial things that most SEO agencies won't share for free. It's a clear starting point that gives you those 'aha' moments about how search actually works, and from there you can build upwards.
The Three Scenarios I See Most Often with Squarespace Sites
1. Google Doesn't Know Your Site Exists
This is more common than you'd think. Your Squarespace website might not even be indexed by Google yet. No index = no search results = no enquiries.
This usually happens because nobody submitted your sitemap to Google Search Console, or because certain Squarespace SEO settings were overlooked during setup. Squarespace does generate a sitemap automatically, but it doesn't submit it to Google for you. That's a manual step that often gets missed.
Sometimes specific pages are accidentally hidden from search engines in the individual page settings. In Squarespace, there's a toggle called 'Hide Page From Search Results' that's easy to accidentally enable or forget to disable.
Quick check: Type site:yourwebsite.co.uk into Google (using your actual domain). If only a handful of pages show up (or none at all), this is your starting point. Getting indexed is the foundation for everything else, and once you fix this, you can start making meaningful improvements to your visibility.
2. You're Using the Wrong Keywords
You know your field inside out. You use precise, professional terminology because that's how you were trained. You talk about 'HPA axis dysfunction' or 'methylation support' or 'functional gut protocols.'
Your potential clients? They're typing 'why am I so tired all the time' or 'help with IBS' or 'nutritionist for hormone problems.'
If your Squarespace page titles, SEO descriptions, and content are written in therapist-speak rather than client-speak, Google doesn't connect you with the people searching for help. You're talking to your peers and competitors, not your paying clients.
There is a lot that can be done with keywords strategically, but here's the good news: a little effort can go a long way. If you're not in a position to have a whole keyword strategy piece done right now, you can still make some very mindful tweaks to your pages and long-form writing. Shifting your language into 'their voice' can make a genuine impact on your searchability, even without a complete overhaul.
This is especially important in Squarespace because those SEO settings in each page (the SEO Title and SEO Description fields) are what Google actually reads. If they're blank or filled with professional jargon, you're invisible to the searches your ideal clients are making.
3. You're Not Differentiated from Wellness Coaches
Here's the uncomfortable truth: Google's first page for most wellness searches is dominated by lifestyle bloggers, wellness coaches, and generic health sites. They've got big audiences, lots of content, and strong SEO.
Your professional credentials are your biggest competitive advantage, but most therapist websites bury them on an About page that nobody reads. Instead, your qualifications need to inform how your entire website is structured and how content flows between pages.
This means your homepage needs to convert visitors by immediately establishing your professional authority. Your service pages need to clearly communicate what makes your approach different from a wellness coach's advice. The way visitors move between pages should build confidence in your expertise at every step.
When you structure your content around your professional training, you naturally create more specific, authoritative material than generic wellness advice. You can answer questions that coaches can't. You can go deeper on mechanisms and protocols. You can speak to the clinical nuances that actually matter to your ideal clients.
But this has to be visible in how your site is organised, not just mentioned once in your bio. Your homepage headline, your service descriptions, your blog topics, and the internal links between pages. All of it should reinforce that you're a qualified professional with regulated training, not someone who did a weekend course and set up a website.
Quick Checks You Can Run Right Now in Squarespace
You don't need to become an SEO expert to start understanding what's happening with your site. Here are two things you can check today:
Check 1: Are You Indexed? Search site:yourwebsite.co.uk in Google. You should see all your main pages listed. If you don't, you've got an indexing problem.
Check 2: Do You Rank for Your Own Name? Search your full business name in Google. If your website doesn't appear in the top results, something is seriously wrong with your basic Squarespace SEO setup.
If either of these checks reveals a problem, there's lots you can do. These aren't 'create more content' issues. These are foundational Squarespace setup issues that need fixing first.
What Happens Next: Your Two Choices
You're at a decision point. You can either work through this yourself, or you can get professional support to guide you through improving your site's SEO health and visibility.
If you want to tackle this yourself, start with the basics. Squarespace does provide some helpful direction these days for technical basics like where things go and how to fill in key fields. Working through Squarespace's SEO dashboard is definitely better than doing nothing.
But here's what it won't give you: any true best practice guidance. Squarespace can show you where to put your SEO title, but it won't tell you what actually works, how to research keywords, how to structure content for Google, or how to build authority over time. It's really not comprehensive enough to make any long-standing effect on your visibility.
This is completely doable if you're willing to learn, but it takes time and ongoing education. And if you're already overwhelmed running your practice, it might not be the best use of your energy.
If you want expert guidance without the learning curve, that's what my SEO Healthcheck is designed for.
It's a £225 technical review specifically for Squarespace health and wellness websites that gives you the complete picture of your website's SEO health. You'll receive four personalised, high-level actionable recommendations to support the future health of your site and help you improve your discoverability in Google and AI search. It's educational insight and a strong starting point if you act on the recommendations and commit to learning as you implement, you can genuinely move the needle on your visibility.
One of my clients sent me this message just a few weeks after we worked together:
This is what proper local SEO looks like. Someone typed in exactly what they needed, 'nutritional skin care specialist in Kent’, and my client appeared. Not on page 2 or 3, but right there at the top.
Here's what we actually did: When we started, her site health was at 63/100. We raised it to 93/100 through technical optimisations alone, before publishing any new blog content. We made her visible for the searches her ideal clients were actually making in her local area.
Her website didn't change visually. We didn't rebuild anything or switch platforms. We just made it findable.
She's now ranking at the #1 spot in Google search for her keywords and location.
Ready to Start Making Your Website Visible?
If you're feeling overwhelmed by where to start, begin with the foundations. Download my free 5 Google Search Secrets guide to understand the essential technical basics that have to be in place before anything else will work. These are the simple but crucial fundamentals that most SEO agencies won't share for free.
Already know the basics are missing but not sure what to tackle first? My SEO Healthcheck will give you the complete picture of your site's SEO health and four personalised recommendations to move forward with clarity and confidence.
Q: Why is my website not getting any traffic? A: Most likely your website isn't properly indexed by Google, you're using the wrong keywords (therapist-speak instead of client-speak), or your professional credentials aren't differentiated from wellness coaches. These are all fixable technical and content issues.
Q: How long does it take for a new website to get traffic? A: If your technical foundations are in place (proper indexing, strategic keywords, clear differentiation), you can see results within 4-6 weeks. However, building sustained organic traffic typically takes 4-6 months of consistent SEO work.
Q: How do I know if my website is indexed by Google? A: Type site:yourwebsite.co.uk into Google (using your actual domain). You should see all your main pages listed. If only a few pages appear (or none at all), you have an indexing problem that needs fixing first.
Q: Why is my website not showing up on Google search? A: Common reasons include: your site isn't indexed, you're using professional jargon instead of search terms clients actually use, your Squarespace SEO settings weren't properly configured, or you're not differentiated from generic wellness content.
You Don't Have to Figure This Out Alone
The frustration you're feeling right now is valid. You invested money you probably didn't have spare. You trusted the process. And it feels like it hasn't worked.
But here's what I want you to understand: the money you spent on your Squarespace website wasn't wasted. You have a professional foundation on a solid platform. You just need the visibility piece sorted out, and that's a much smaller fix than starting over.
Your website isn't broken. It's just invisible. And invisible is fixable.
Fancy a change of topic? Want to know if Google penalises AI content? Read my guide on how to use ChatGPT for marketing without compromising quality: How to Use ChatGPT for Marketing (Does Google care?).
Sam Ferguson is a digital marketing consultant helping nutritional therapists and women's health practitioners get found online without living on social media. Based in Hertfordshire but working with clients worldwide, she brings nearly a decade of digital marketing experience and four years specialising in wellness. She builds Squarespace websites, SEO systems, and AI-powered content strategies that actually work. Her approach? Sustainable visibility that fits around your practice, not the other way round.