Your AI Snippet Success Plan: 5 Essential Steps to Get Started
If you’ve read my last two blogs, you've learned what AI snippets are and why they matter for your health practice in What Are AI Snippets? 7 Reasons Health Practitioners Need to Care in 2025.
And, you understand how to research opportunities and structure your content (Part 2). Now comes the exciting part: putting it all into action with a clear, manageable plan.
The difference between knowing about AI snippets and actually winning them lies in having a clear, manageable action plan. These five essential steps will take you from research to results without overwhelming your already busy schedule.
This isn't about perfection or trying to optimise everything at once. It's about taking focused, strategic action that builds momentum and delivers real results for your practice. By the end of this plan, you'll have everything you need to start winning snippet positions and attracting more ideal clients.
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In this blog, we’ll cover:
Finding Your Snippet Opportunities
The Content Structure Framework
Proven Content Templates for Health Topics
Optimising Existing Content for Snippets
Tracking Your Snippet Success
Common Optimisation Mistakes to Avoid
Your 30-Day Implementation Plan
Some More Frequently Asked Questions on AI Snippets
Finding Your Snippet Opportunities
Before creating new content, you need to identify which questions and topics offer the best snippet opportunities. The key lies in understanding how to structure your expertise to match exactly what your ideal clients are searching for.
Start with Client Conversations
Your most valuable keyword research happens during client consultations. Keep a running list of questions clients ask, paying particular attention to:
Specific Health Concerns 'Why do I feel tired after eating?' 'What causes bloating every evening?' 'How do I know if my hormones are imbalanced?'
Treatment and Solution Queries 'What supplements help with sleep?' 'How long does it take to heal leaky gut?' 'What's the best type of food to eat for PCOS?'
Comparison Questions 'What's the difference between food intolerance and allergy?' 'Should I choose magnesium glycinate or magnesium citrate?' 'Functional medicine vs conventional medicine for thyroid issues?'
7Use Google's Free Tools
Google Autocomplete Start typing health topics relevant to your practice into Google's search bar. The autocomplete suggestions show you exactly what people are searching for.
For example, typing 'perimenopause symptoms' might show:
perimenopause symptoms checklist
perimenopause symptoms in 40s
perimenopause symptoms anxiety
perimenopause symptoms how long
People Also Ask Section Search for your main topics and note every question in the 'People Also Ask' section. These represent genuine search queries from people seeking health information.
Related Searches Scroll to the bottom of any search results page to see related searches. These often reveal long-tail keyword opportunities perfect for snippet targeting.
Simple Competitor Research
Look at which snippets your competitors are already winning, then ask yourself: 'Could I provide a better, more comprehensive answer to this question?'
Don't try to replicate their content. Instead, identify gaps in their answers or opportunities to provide more specific, practical guidance based on your unique expertise and experience.
The Content Structure Framework
The structure of your content matters more than its length when it comes to snippet optimisation. Google rewards clear, well-organised information that directly addresses search intent.
The Question-First Approach
H2 Heading: Use the Exact Question 'What Are the Early Signs of Insulin Resistance?'
Direct Answer (40-60 words) 'Early signs of insulin resistance include persistent fatigue, especially after meals, increased sugar cravings, difficulty losing weight around the midsection, and frequent hunger between meals. These symptoms often develop gradually and may be accompanied by mood swings and brain fog.'
Detailed Explanation Expand and write a full body of an explanation with supporting information, causes, and practical advice.
The List-Friendly Structure
When covering symptoms, steps, or recommendations, use clear formatting:
For Sequential Information:
First step with clear explanation
Second step with clear explanation
Third step with clear explanation
For Non-Sequential Information:
Key symptom with brief description
Key symptom with brief description
Key symptom with brief description
Supporting Your Answers
Always back up your advice with credible information:
Reference reputable studies when appropriate
Include your professional experience ('In my practice, I commonly see...')
Link to related articles on your own site
Cite established health organisations for statistical information
You now have the foundation for successful snippet optimisation: knowing how to find opportunities and structure your content for maximum impact. These research methods and content frameworks form the backbone of any successful snippet strategy.
The key is to start simple. Choose 2-3 questions your clients frequently ask, research what's currently ranking, and create well-structured content that provides better, more specific answers. Focus on clarity and usefulness rather than perfection.
In Part 3 of this series, we'll dive into the practical templates and optimisation techniques that turn this foundation into consistently winning content. You'll get ready-to-use templates for the most common health topics and step-by-step optimisation processes.
Want additional SEO strategies that complement your snippet efforts? Download my free ‘5 Google Search Secrets No SEO Agency Will Tell You’ for insider techniques that work perfectly alongside everything you've learned.
Frequently Asked Questions
Q: How many snippet opportunities should I target at once? A: Start with 3-5 questions your clients frequently ask rather than trying to optimise everything immediately. Focus on creating excellent content for these topics first, then gradually expand your efforts as you see results and build confidence.
Q: What if there's already a strong snippet for my target question? A: Don't let existing snippets deter you. Often you can win snippet positions by providing more comprehensive, specific, or practical answers. Focus on what makes your expertise unique and how you can add value beyond what's currently featured.
Q: Should I focus on my most popular content or start with new topics? A: Begin with content that already ranks on page one or two for relevant searches, as these have the best chance of quick snippet wins. Once you've optimised your strongest existing content, then focus on creating new content for additional opportunities.
Q: How do I know if my content structure is working? A: Monitor your Google Search Console for improvements in impressions and click-through rates for target questions. Also, manually search for your target questions monthly to see if your content appears higher or wins snippet positions. Results typically become visible within 4-8 weeks.
Sam Ferguson is a website designer and SEO specialist for nutritionists, functional medicine practitioners, and women in wellness. With a unique blend of industry insight and technical expertise, Sam helps clients create impactful websites that attract, engage, and convert. When she’s not designing, you’ll find her sharing practical digital marketing tips to help wellness professionals grow their online presence with confidence.